Making Effective presentation

Group 6

Why Presentation?• A fact of life

Developing the presentation

1. Analyzing the situation2. Setting your Goal3. Developing the Thesis4. Maximizing your credibility

I. Analyzing the situation

Analyzing the situation

• Audience• Yourself as a speaker• Occasion

Analyzing the audience

• Who are the key Audience Members?• How Much Do They Know?• What Do They Want to Know?• What Are Their Personal Preferences?• Which Demographic Characteristics Are

Significant?• What Size Is the Group?• What are the Listeners’ Attitudes?

Type of speakers

Analyzing Yourself as the Speaker

• Your Goal• Your Knowledge• Your Feelings about the Topic

Your Goal

• Why you are speaking?• Are you especially interested in reaching one

person or one subgroup in the audience?• What do you want your key listeners to think

or do after hearing you?• How will you know when you’ve succeeded?

Your Knowledge

• Considerable knowledge on the topic• Do some research • It is better to over-prepare now than to look

like a fool later.

Your Feelings about the Topic

• You can’t sell a product that you don’t believe in.

• Sincerity is one the the greatest assets a speaker can have .

• If you are excited about the topic, your delivery improves: tone, movement, enthusiasm, more natural.

Analyzing the Occasion

• Facilities

• Time– Time of the day– Length of the time

• Contexts– Whether the audience bored or stimulated,

receptive or angry, thoughtful or jovial.

II. Setting Your Goal

General Goals

• Informative– HR officers presenting about filing

insurance claim• Persuasive

– To change what an audience thinks, eg. selling

• Entertain– Welcoming speaker, after-dinner

speakers at company gathering

Specific Goals• Describe the Reaction You Are Seeking

– I want everyone in this group to show me that he or she can operate the voice mail system correctly after my talk.

• Be as Specific as Possible– I want this group to stay within their budget

• Make Your Goal Realistic– Social judgment theory

Social judgment theory

III. Developing the Thesis

Developing the Thesis

• The thesis statement: central idea or key idea• Steve Jobs’ Thesis when launching iPhone in

2007 and iPad in 2010• “ Today, Apple Reinvents the Phones”.• “Innovation that distinguishes leader and

followers”.• Thesis: Switching to our marketing service will

increase your sales.

IV. Maximizing Your Credibility

Maximizing Your Credibility

• Demonstrate Your Competence– Knowledge of the subjects, credentials,

demonstration of your ability• Earn the Trust of Your Audience– Honesty– Impartiality

• Emphasize Your Similarity to the Audience– Common ground

Thank You for Your Attention!