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#LocalUp
GETTING LOCAL KEYWORD RESEARCH AND ON-PAGE OPTIMIZATION RIGHT
MARY BOWLING
@MaryBowling
Local U & Ignitor Digital
@MaryBowling
@MaryBowling
@MaryBowling
@MaryBowling
@MaryBowling
Keyword Themes
@MaryBowling
Local Categories*
Keyword Themes*Especially categories
=
@MaryBowling
https://moz.com/local/categories
@MaryBowling
MOZ Local Category Tool
http://moz.com/help/guides/local/category-research
@MaryBowling
Possible Keyword Themes
GOOGLE CATEGORIES:VeterinarianEmergency Veterinarian ServiceVeterinary CareAnimal Hospital
@MaryBowling
MOZ Local Category Tool
@MaryBowling
MOZ Local Category Tool
@MaryBowling
Possible Keyword ThemesGOOGLE CATEGORIES:
VeterinarianEmergency Veterinarian ServiceVeterinary CareAnimal Hospital
OTHER LOCAL CATEGORIES:
DentistrySurgeonLarge Animal
@MaryBowling
http://www.google.com/trends/explore#
@MaryBowling
Relative Search Data By Geo
https://adwords.google.com/ko/KeywordPlanner/Home
@MaryBowling
Themes, Themes, Themes
@MaryBowling
Establish Themes
Hospital
Emergency
Veterinary Care
Dentistry
Large Animal
Surgeon
Veterinarian
@MaryBowling
Establish Themes
Hospital
Emergency
Veterinary Care
Dentistry
Large AnimalSurgeon
Veterinarian
@MaryBowling
Card Sorting for IA
@MaryBowling
Tree Testing For IA
@MaryBowling
IA Tools
@MaryBowling
Keyword Planner
@MaryBowling
Keyword Planner
Check Topical Authority Sites
@MaryBowling
Keyword Planner
@MaryBowling
Suggest for Long Tail
@MaryBowling
Suggestion Tools
http://ubersuggest.org/
http://keywordtool.io/
@MaryBowling
Related for Long Tail
@MaryBowling
Build on What’s Working
@MaryBowling
Summary
Keyword Themes From Local Categories
@MaryBowling
SummaryLocal Categories and Subcategories to Support Themes
@MaryBowling
Summary
Dig Deep for Long Tail within Each Theme
@MaryBowling
www.IgnitorDigital.comwww.MaryBowling.com
www.LocalU.orgwww.SENews.com
@MaryBowling
#LocalUp
THANK YOU!
MARY BOWLING
@MaryBowling
Local U & Ignitor Digital
