5 steps to enhance your social media scope

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    12-Jul-2015

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  • 5 steps to enhance

    your social media scope

  • @MarineMaingot

  • WHAT IS OUR CUSTOMER JOURNEY?

  • Loyalty

    Acc

    ess

    to

    info

    rmat

    ion

    Notoriety Purchase

    Customer journey 1.0

  • Posi

    tive

    info

    rmat

    ion

    Influence

    PurchaseNotoriety Loyalty

    Customer journey 2.0

  • HOW do we start?

  • Step 1 - Your needs

  • Step 2 - Choose your brand's tone of voice

  • Questions

    How would you describe your company in 3 dierent ways?

  • Be on the side of your customers

  • Questions

    If you could have any celebrity as a spokesperson for your company, who would it be and why?

  • "So'Bio etic wishes you HAPPINESS !"

    Be close to your audience

  • Question

    In 30 seconds or less, state why someone would invest in or purchase from your company?

  • Make the dierence

  • Challenge your audience

  • Delight, inform, invite, but..

  • Be humouristic, but..

  • Step 3 - Dene your content

  • about your business

  • about your products or services

  • about your partners or things that happen around you and related to you

  • Entertain

  • Collaborate

  • Step 4 - Schedule

  • Why scheduling posts ?

  • December Theme:

    QueenslandMonday Tuesday Wednesday Thursday Friday Saturday Sunday

    Week 1

    Theme: Brisbane

    Share album from Visit

    QueenslandShare blog Share good deal Share event Share video Share event

    Share photo of event

    Week 2

    Theme: Cairns

    Week 3

    Theme: Gold Coast

    Week 4

    Theme: ...

    January

    Theme: New South Wales

    Monday Tuesday Wednesday Thursday Friday Saturday Sunday

    AnnualFacebook planning

  • Step 5 - Measure

  • Analyse your performance and dene your KPIs

  • Thank you

    www.somediatic.com - marine@somediatic.com

  • 5 steps to enhance

    your social media scope

    Tool kit

    www.somediatic.com marine@somediatic.com

  • buerapp.com automatically schedules your social media post.

    Works with Facebook, Twitter, LinkedIn, Google+

    Price: Freemium, starts with 3 accounts

    hootsuite.com allows to collaborate, analyse, monitor, post, schedule, engage on your social media

    Works with most of all social media

    Price: Freemium, starts with 3 account

    socialbakers.com allows you to make your own benchmarking on social media.

    Works with Facebook, Twitter, Google+, YouTube, LinkedIn

    Price: Free

  • mailchimp.com helps you design your own email marketing templates and manage your subscribers' list. Analyse your email impacts and improve your email performances.

    Easy to use, compatible with mobile desktop, perform marketing automation.

    Price: Freemium, send up to 2000 emails for free

    google.com/analytics

    Measure your website trac, conversion rate, social media impact, demographic and more.

    Connect your website to Google Analytics, measure your ROI

    Price: Free

  • Facebook

    Who? 57% Australians

    What? News, Entertainment, Deals

    Why? Engaging it community, Notoriety, Loyalty

    Twitter

    Who? 11% Australians: youth, journalist, bloggers, inuencers

    What? News, Testimonials, Pictures, Videos

    Why? Monitoring, Interacting with live content

    Pinterest

    Who? 1.5% Australians: bloggers, designers, travellers

    What? Pictures

    Why? Sharing interests, SEO

    Instagram

    Who? 17% Australians: youth, bloggers

    What? Pictures, Videos

    Why? Interacting, Share experience

    LinkedIn

    Who? 19% Australians: students, professionals

    What? Portfolio, Resume, News

    Why? Networking, Head hunting

    YouTube

    Who? 55% Australians

    What? Promotional videos, Testimonials, Entertainment

    Why? Buzzing, Customer service

  • Checklist

    Needs (What Social Media for my business): ...............

    Brand's tone of Voice (What style of communication for my brand): ...............

    Content (What are we going to talk about):

    1. ...............

    2. ...............

    3. ...............

    Planning:

    M1. ............................. S1. ............... S2. ............... S3. ............... S4. ...............

    Measure (What KPIs and what tools):

    KPIs: .......... ............. ...........

    Tools: ............. ............ ............

  • December Theme: ...

    Monday Tuesday Wednesday Thursday Friday Saturday Sunday

    Week 1

    Theme: ...

    Week 2

    Theme: ...

    Week 3

    Theme: ...

    Week 4

    Theme: ...

    January

    Theme: ...Monday Tuesday Wednesday Thursday Friday Saturday Sunday

    Social Media Planning