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4 Steps to Enhance Your Facebook Page Engagements Following up our last meeting, here i share the 4 Steps to Enhance Your Facebook Page Engagements After setting up a business Facebook Page, next step is how are we as the business owner going to engage with our target audiences. This presentation illustrate to you what are the 4 simple steps you could begin implementing with. tweet @leikhong if you have any query.
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Digital Profit Club 2014 #3
4 Steps to Enhance Your Facebook Page Engagements
Let’s Recapped
Our focus on last mee/ng
Personal Profile
Facebook Group
Facebook Page
Welcome to your new page
1
2
3
Facebook Page’s Objec>ve -‐ Engaged Target Audiences
1. Define Your Target Market
Facebook Page Insights
Criteria SelecEon
SelecEon Results
Budget & Schedule
Cost per AcEon
2. Get the Tone Right
While communicaEng with fans you should: • speak like them • think like them • act like them
What do they want from you?
What kinds of contents should we include in our Facebook Page?
#1. Educa>on Informa>on – beneficial to your target audiences
#2. Humor & Fun – for a good laugh / cheers your fans
#3. Company Event: • Lunch / Dinner • Birthday party • Road Show • Exhibi>on
q Pre Event (planning)
q Event (execu>ng) q Post Event (reviewing)
#4. Sales & Promo>on
#5. Company Image / Iden>ty /Brand Ambassador
#1. ATTENTION • Post interes/ng contents to a9ract
your target audiences.
#2. INTEREST • LIKE & follow your Facebook Page.
#3. DESIRE • This is where your target audiences,
will Like / Comment / Share your contents with their network
#4. ACTION • Buy / Engage your product or service
3. TesEng & Measuring
Best Timing to POST From the graph below, Facebook will show you when are your fans go online. Search for the peak online hour and post your contents. It shall achieved the highest visibility.
4. PosEng Schedule & Content
POST Scheduling Facebook Page came with the Schedule Post feature. Page’s admin can pre-‐set when they prefer the post to be display to their target audiences.
Timeline Album Photo Album
Tag the people inside the photo To achieve maximum exposure and engagement.
DescripEon is a MUST Always write a short descrip/on about the posted photo. Never leave the descrip/on column with a blank.
Title and DescripEon on Photo Album
AddiEon Features:
• Offer – create an offer to be given away • Event – create an event for par/cipa/on • Milestone – a milestone to be remember
Offer
Event
Milestone
• Where to get daily contents for my Facebook Page?
• Pos/ng PDF File / Power Point on Facebook
• Facebook Apps
• External Image Folder
• Sample and case study
To be con>nue….
Social Media Coach Leow LeikHong
TwiZer @leikhong www.facebook.com/digitalprofitclub
Email: [email protected]
