2. What is it? 3. Lets break it down1 What the heck is it? 2 Who
does it affect?3 Why should I care4 Criticism5 Ratchet??? 4. Black
PopularMedia 5. the totality of ideas perspectives, attitudes,
memes, imagesand other phenomena that are preferred by an
informalconsensus within the mainstream of a given culture.
Heavilyinfluenced by mass media, this collection of ideas
permeatesthe everyday lives of the society.Popular Media 6.
Thenwhatis 7. Black PopularMedia 8. Black Popular Media is all of
those thingsJust pertaining to the African-American culture, and
interests 9. Who does thiseffect? 10.
EVERYBODYEspeciallyAfrican-Americans 11. Black Popular Media is
essential in highlightingthe best of American 12. Why does it
matter? 13. Why????Black Popular Media has an effect on the way
that African-Americans view themselves. 14. I wonder what I will be
in the futureBlack Popular Media has such a big effect on her
personaloutlook, it will help form her opinion on becoming 15.
Unfortunately, more often than notShe sees the latter. 16. Black
Popular Media has an effect on the wayYOU view and communicate with
African-Americans. 17. The concept of fear of African-Americans
isconstantly generated through news and popularmedia. 18. Which
goes to showWhile Black Popular Mediadoes a great job
athighlighting achievementIt also contains many It is important
fornegative portrayals.viewers of BlackPopular Media tonever
stereotypeAfrican-Americansbased on thingsthey see in themedia. 19.
African-Americans as Consumers23.9 million active African-American
Internet usersNielson 2011 20. African-Americans as ConsumersWith a
buying power of nearly $1 trillion annually, ifAfrican-Americans
were a country, theyd be the 16th largest country in the
world.Nielson 2011 21. African-Americans as ConsumersThe collective
buying power of the African-Americanpopulation is projected to be
at $1.1 trillion by 2015. Nielson 2011 22. That definitely makes
black popular media important to companies looking to target an
African-American audience! Click to video to play 23. Criticism 24.
Because there is no clear, literal definition of 25. Black
PopularMedia 26. This has caused Black Popular Mediato be
characterized as destructive witha negative connotation. 27. Black
Popular Media also contains the paradox of PHENOMENOLOGY 28. A
paradox that asks 29. Ratchet:Adj. A word commonly used in Black
Popular Mediaand youth African-American vocabulary to
describesomething or someone that is nasty or undesirable. 30. What
happens whenAn inside joke within the black community is exploited
in Black Popular Mediaand goes mainstream? 31. Click to play video
Ratchet Girl Anthem 32. Honestly, what were some of yourthoughts
aboutBlacks whilewatching this video? 33. The stereotypes
concerning Blackpeople are continuously perpetuatedby entertained
African-Americans, aswell as people of other cultures, whose
entertainment often timesappears as mockery. 34. Result Click video
to playGirl let me tell you what i got my mister mister, (girll
what) a baby boy and it came with a sistergirl yes im pregnant but
i still hit the club im in the middle of the floor no shoe WESSS
UUUPPPi had to get cute today, apple bottom jeans fur boots todayi
had to keep it looking good cause my baby daddy just made bailhe a
thug hell shoot todaynew baby need new shoes today, child support
check get 2 todaygot the track yesterday girl did you get the glue
today ( you know it)gone beef it up, move tramp, its the 15 i got
my food stampsgot a brand new piercing, brand new tat, i paid 95
dollars for this weave plus tax BOW 35. Had these girls never met
African- Americans before, how do you thinktheir views would have
been shaped?Black Popular Media communicated a view to
them,regardless of their previously existing view of
African-Americans. 36. CreditsImage/ Video
Educationalhttp://www.flickr.com/photos/xsizzlex/4606041484/http://media.photobucket.com/image/what%20is%20it/TibbyTerror/1281920854180.png?o=6
Report: The power of the african-american consumer. (2011,
September/October).http://www.flickr.com/photos/franpan48/5819101552/http://www.flickr.com/photos/51552913@N07/4936786334/Nielson
Wire. Retrieved from
http://blog.nielsen.com/nielsenwire/consumer/http://media.photobucket.com/image/4%20album%20beyonce/tinkerbell097/beyonce-4-album-.jpg?o=2report-the-power-of-the-african-american-consumer/http://www.flickr.com/photos/saintsabina/2272814871/http://media.photobucket.com/image/love%20and%20hip%20hop%20atlanta/ybfchic/may%25202012/610x360.jpghttp://www.flickr.com/photos/blackurbanite/3185657568/http://people.ucsc.edu/~dgramajo/kobe24.jpghttp://thatblackgirlsite.com/blog/pop-culture/why-everyone-seems-to-hate-hawthorne-and-my-advice-to-jada/http://images5.fanpop.com/image/photos/30300000/Beez-in-the-Trap-Music-Video-nicki-minaj-30391363-600-471.jpghttp://www.flickr.com/photos/56403768@N00/4296737212/
DISCLAIMER: None of the images in this
presentationhttp://www.flickr.com/photos/7238888@N02/4163436506/http://gmid.files.wordpress.com/2010/12/news-anchor-did-it.jpgbelong
to me! Thank you to all Flickr users
whohttp://www.flickr.com/photos/7549275@N07/4464627067/granted me
permission to use their
images!http://www.youtube.com/watch?v=yWuiguLBLbchttp://www.flickr.com/photos/erregiro/3388103356/in/photostream/http://www.flickr.com/photos/44632831@N07/4954627692/in/photIn
addition none of the videos used belong to
meostream/either!http://www.flickr.com/photos/44632831@N07/4954037923/in/photostream/http://ecx.images-amazon.com/images/I/51Gjn9RakNL._SL500_AA280_.jpghttp://ronetheboxhouston.files.wordpress.com/2012/01/rachet.jpghttp://www.youtube.com/watch?v=tT3htTWBogUhttp://www.youtube.com/watch?v=mEVMo-zc_NY&feature=related
