At MACK Industries, we take pride in our versatility and vision. No magic formulas, simply the best ingredients to serve you and your brand.

We are comprised of an innovative group of industry leaders and are in constant collaboration awith our clients. Our passionate professionals integrate brand, creative, media, publicity, and promotional objectives to ensure that brand identity is maintained from conception to creation to production to global distribution.

Since 2002, we have maintained a vast network of resources in the art, design, entertainment, film and fashion industries, creating cohesive cross-promotional strategies that deliver results. Years of providing experiential marketing have taught us that there’s nowhere to hide in the real world.

We see the bigger picture and understand that context is everything. No piece of communication exists in isolation. It’s on a screen, in a paper or in a room with people and distractions. We understand this because we understand people, environments, stories and brands in the greater scheme of things.

No single tasks, no silos, no agendas.

Just smart people who get it.

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myspace.coma place for friends

GOOD MAGAZINE

CLIENTS

Develop singular identity and message, so customers receive one clear story.

BRAND CONSULTING

Create Brand Guidelines Develop Messaging & PositioningMarket Research & Competitive AnalysisStrategy Development

PUBLIC RELATIONS

Produce branded placements through invaluable editorial coverage: mentions, trend pieces, segments, and photos.

Celebrity WranglingCollaboration w/ PR AgenciesDevelop all Press Materials Guest List DevelopmentIdentify Strategic AlliancesMedia Coverage & Management Media Tie-InsMedia Training

Produce dynamic live interactive messaging platforms to connect with audiences.

Art ExhibitionsAward Galas Concert/Festivals Fashion Shows Gifting Suites Movie Premiers Press ConferencesProduct Launches Red CarpetTrade Shows

EVENT SOLUTIONS

Outline multi-platform communication strategiesthat take your brand to the masses.

Celebrity Integration Entertainment MarketingExperiential MarketingKey Influencers ProgramsMobile CampaignsSeeding & Product Placement Sponsorship Liaising & Activation

MARKETING

CAPABILITIES

CREATIVE SERVICES

Create and maintain visual consistency across all mediums.

Art Direction Copywriting Logo and ID Development Music: Licensing, Production, Supervising Print: Ads Promotional Materials, Merchandise Product Design: Merchandising, Tchotches Music Supervision/Licensing TV: Ads, Commercials, Motion Graphics Video: B-Roll, Editing, In-Store, Event Graphics, Promo Reels Web: Sites, Contest and Viral Campaigns

GLOBAL PRODUCT LAUNCH

RESULTS Developed an integrated experience for press and VIPs. Utilizing a custom green screen, simulcast photo/video technology and environmental design, we reinforced the cultural impact of Ray-Ban while demonstrating the “Never Hide” ideals of self-expression.

DJ sets by Yeah Yeah Yeah’s Nick Zinner and a surprise performance by Wu-Tang Clan’s Ghostface Killah enter-tained Spike Lee, Mira Sorvino, Petra Nemcova, Mick Rock and an uptown/downtown who’s who throughout the evening.

SERVICES

Art Direction, Concept Development, Event Graphics, Guest-List Development, Music Programming, Red-Carpet Event Production, Merchandising, Photo/Video Documentation, Video Editing and Talent Booking.

GOAL

Preview broadcast and interactive ad campaigns celebrating 70th anniversary of Ray-Ban and the global launch of their “Never Hide” campaign in Times Square.

FASHION SHOW

RESULT

Created the first-ever runway show/mini-concert for an eyewear brand. Hosted by brand spokesperson/supermodel Gisele Bundchen and music superstar DJ Beverly Bond and featured performances by Cherish.

GOAL

Develop a platform to launch the 2007 global ad campaign and product launch for Vogue Eyewear, hosting 75+ media flown in from North and South America, Europe and Asia as well as 450+ VIP guests.

SERVICES

Art Direction, Environmental Design, Event Graphics, Fashion Show, Hospitality Coordination, Merchandis-ing, Music Programming and Talent Booking.

RESULT

Executed a global press conference hosted by “Paper” magazine founder David Herskovitz and managed the production of an exclusive cocktail party with performances by Lenny Kravitz, Louie Vega, Looney Tunes and Eric Roberson for over 450 VIPs.

GOAL

Since 2002, MACK has worked with ABSOLUT to help integrate artists into campaigns, creating cutting-edge designs and events that illustrate a forward-thinking philosophy and brand image. For the ABSOLUT KRAVITZ campaign, MACK was asked to translate the Swedish brand’s aesthetic into the American market, which helped in launching their new music initiative.

SERVICES Press Conference, Location Scouting, Event Production, Video Production and Hospitality Coordination.

NETWORK PARTNERSHIPS

EXPERIMENTAL MARKETING

GOAL

Create a launch for a book whose message read “The days in which media and entertainment culture are fueled by a small number of hits are over because the internet has created a way for the niche to have an audience.” This is the premise conceived by Chris Anderson, editor-in-chief of “WIRED” Magazine and author of the magazine’s book, The Long Tail.

BOOK LAUNCH

RESULT

Curated an event and promotional give-away CD featuring various artists. Over 1,000 guests came to celebrate The Long Tail’s release with a screening presentation and performances by James Murphy, multi-lingual Brazilian Girls, bilingual Aloe Blacc and booty-lingual Spank Rock. Press coverage in the New York Times, “Fader” magazine, Gawker, Mediabistro.com and other news outlets helped push The Long Tail to number one on Amazon.com.

SERVICES

Press Conference, Event Production, Video and Photo documentation, Music Licens-ing and Graphic Design.

BRAND CONSULTING

GOAL

Develop a real-world persona for online culture purveyor Flavorpill.net. Publishing nine cultural email magazines sent to over 650,000 subscribers, Flavorpill thrives on its readers’ desire to be immersed in cutting-edge art, fashion, music, design and literature.

RESULTS

In a partnership that continues to morph and develop to this day, MACK and Flavorpill created platforms for artists and brands to interact and see each other in new ways. We developed ad campaigns, brand initiatives and events which continue to exceed expectations, inspire, go deeper and last longer.

SERVICES

Served as Experiential Marketing and PR Agency.

RESULT

Trial consumption fell into the hands of the niche, tastemaker audience. The campaign unleashed a flood of brand awareness with the elusive target demographic, the trade and the media, increasing distribution interest. The buzz led to honoring Mahou with the key to the city of Miami Beach presented by the Mayor’s Office. Press coverage in the Miami Herald, Miami New Times, BizBash, NBC, CW11, etc.

SERVICES

Event and Video Production, PR and Hospitality Coordination.

GOAL

When Mahou, Spain’s best-selling beer, introduced their product outside of the domestic market, they selected MACK Industries to guide their steps into the US with a media, trade and celebrity launch event in Miami at Casa Casuarina (formerly the Versace mansion).

PR/MARKETING COMMUNICATIONS

CONFERENCE/FESTIVAL

GOAL

Create a conference/festival responding to a shift in the global distribu-tion and application of music that could serve as a platform for connect-ing with consumers for brands such as Motorola, ABSOLUT, Target, Anheuser-Busch, Reebok, City of Miami Beach, MOCA, XM Radio, Red Bull, Technics, Cirque du Soleil, Heineken and Dos XX.

RESULT

MACK served as partner and co-producer of M3, a four-day series of concerts, business summits, press conferences, technology trade shows, panel discussions and visual art exhibitions held annually in Miami Beach.

M3 is one of the most progressive and prestigious festivals of its kind and has featured performances by Danger Mouse, John Legend, Cirque du Soleil, Mylo, Chemical Brothers, Gilles Peter-son and Los Amigos Invisibles.

SERVICES

Concept Development, Motion Graphics, Graphic Design, Event Production, Content Development, Sponsorship Integration, Press Conference, Hospitality Coordination, Sponsor Liaison, Gifting Suites, Video and Photo documentation.

2006: The Year in Parties

When He Wasn’t Partying:

Mick Rock, The famed

lensman launched a

worldwide campaign

and concurrent exhibi-

tion with Ray-Ban.

Cause Celebre.

“My favorite party

of the year was the

Food Bank event at

Chelsea piers,

where Michael Stipe

was honored for his

generous charitable

work and

donated rock prints

(including a couple of

mine) that generated

some plump wedge

for the cause.”

November 16, 20061:18 PMHollywood starlets and legitimate rockers turned out last night to celebrate Mick Rock’s latest col-lection of photos, all of which feature iconic rock and rollers modeling off their Wayfarers. The Kill-ers, Primal Scream, John Marr and Eagles of Death metal (who performed at the event) had photos of them wearing the glasses

which were on full display last night. We absorbed the power of the art while consuming an ungodly number of the truly excel-lent coconut shrimp and mini cheeseburgers. Ku-dos to whomever sorted the food situation.Attendees included Mis-cha Barton, Molly Sims and Jimmy Fallon plus the photographer…

February 17, 2007

…Mick Rock, who cited

the Yeah Yeah Yeah’s Karen

O as the most fashionable

woman in music today,

joined Mischa Barton,

Molly Sims, Piper Perable,

Jimmy Fallon, Norman

Reesus and about 600 other

guests on Wednesday night

for a Ray-Ban party at

Manhattan’s Irving Plaza.

The party was held to cel-

ebrate the re-launch of its

original Wayfarer

sunglasses…

February 2007Mahou Gets Key to Miami Beach at Product LaunchSpanish beer Mahou received the key to Miami Beach at its first interna-tional beer launch, an event that took place at Casa Casuarina and welcomed Mahou’s CEO Alberto Rodriguez Toquero, fashion designer and event host Esteban Cortazar, New York’s Spanish-inspired Nu Jazz songstress Malena Perez, internationally-ac-

claimed Flamenco troupe Flamenco Puro, and a crowd of several hundred socialites… Event planners Mack Industries set a very club-like atmosphere—from the VIP list at the entrance, to the DJ booth taking cen-ter stage, to the celebrities in attendance—and placed Spanish references every-where…

January 20, 2007

Casa Casuarina is hosting a big party Thursday for the launch of a new Spanish beer, Mahou.

According to event organiz-ers, there will be flamenco dancers, tapas makers, Spanish DJs and special musical guests.

Fashion Designer Esteban Cortazar will host the event, which we hear is one of his last Miami appearances. Cortazar is packing up his showroom and moving op-erations to New York City.

July 14, 2006

Last night’s launch party for Chris Anderson and The Long Tail packed the bar at the Tribeca Cinemas; I recognized literary agent John Brockman by his distinctive white hat (see for yourself at my Flickr page) and asked him what excited him the most about Anderson’s theory the first time he saw it. “It makes you rethink everything,” Brockman said, and we talked a bit about how this was especially true in

the book business, focusing on Brockman’s role as a repre-sentative of serious nonfiction with a scientific focus. I did eventually get a chance to say hello to Anderson and chat about the book’s immediate success, which further proves, as he’d been saying in relation to Dead Man’s Chest, that hits aren’t dead yet....

The Long Tail Has Room for Bestsellers

SOME PRESS

11

June 20, 2006

Last night in NYC, Wired

EIC Chris Anderson

threw a little thing with

his magazine crew and

the Flavorpill folks at the

Tribeca Cinema to cel-

ebrate the release of his

niche culture economics

theory hardback, The

Long Tail. After DJ sets

by Qool Marv and a fez-

wearing $mall Change

(and...a PowerPoint

presentation), Anderson

signed some books and

told a few hundred of his

closest friends to get

live. Brazilian Girls

humped some heavy

bass, Aloe Blacc

crooned bilingually,

James Murphy kept

things crazy DJing in be-

tween sets but it wasn’t

until Spank Rock came

out that the floor got

really rowdy: throw your

hands up, let’s shut the

place down rowdy. Dear

Chris Anderson: WRITE

MORE BOOKS!

March 12, 2004

If This Is Truly Busi-ness, Who Need Talk of Play?…By contrast, the M3 Summit, orga-nized by the New York based writer David Prince and sponsored by Mo-torola, was hipper and nimbler but also slicker and more corporate. An M3

passport cost $285 and gained the bearer admission to pan-els and parties that brought together a more diverse mix of D.J.’s and live acts. One highlight was a virtuosic performance by the British rapper Dizzee Rascal. The m3 program was anti-tribal: the focus

September 8, 2005Party Report: Fashion rocks?… After Hiro, I headed to the Motorola Party at Webster Hall where the rapper Common performed. Motorola was launching their new iTunes phone – the first ever in the world. Fake phone booths displaying the impressive new gadgets were situated around the open space

for people to ogle, although some party-goers did more than just look: between the impromptu crump dance performance (the Motorola people swear the dancers weren’t hired) and the end of the party, most of the phone booths were left empty, with the new phones no where in sight.

March 04 to 11, 2004 editionThe M3 generation… this being Miami, M3 is about parties as well, and the music at these shindings (dubbed the M3 Sunset Sessions) is going to be supplied by some of the most interesting lineups that conference week has seen in some time. Sounds range from the ‘wavey bleepage of Midwest Product to Louie Vega’s new,

revue-style Elements of Life extravaganza… key member of the all star M3 team include event produc-ers Carolyn Clerkson and Adam Davids, publicist Vickie Starr (from Girlie Action), Flavorpill’s Sascha Lewis and Mark Mangan, and creative consultant and man man-about-townWillie Mack…

March 4, 2004

Information SocietyFilm, video, graphic, and even cell phone art will be seen at WMC

The Winter Music Confer-

ence is a sprawling six-day

party in the gentle Miami

winter The M3 Visual Arts

Festival, brings visuals to

the conference with film

screenings, video instal-

lations and projections,

moving video graphics,

live video mixing and live

painting, all of it created

for or about music. “ My

background is in film and

video so I wanted to bring

a whole film video aspect

down because I felt it was

missing at this confer-

ence,” says Willie Mack, a

producer of film and video

who is in charge of the

multimedia wing of M3.

M3 is no weekend project

for Mack but an ambitious

attempt to make film and

video a regular part of the

Winter Music Conference.

September 22, 2005

Exclusive – Motorola is

planning to introduce the

first of its much-anticipated

ROKR iTunes music phones

in New York City early next

month, Apple Insider has

learned. According to sourc-

es familiar with the wireless

company’s plans, Motorola

s preparing to unveil the

phones at a special

media event currently

scheduled to take place

Wednesday, September 7th

at a venue on Manhattan’s

West Side…. Through on

of its production affiliates,

Mack Industries, sources say

Motorola is arranging for

the launch and after party

to take place at Splashlight

Studios on West 35th Street

in Manhattan….

Motorola mulling NYC venue for Sept.

iTunes phone launch

SOME PRESS

CONTACT

CALL

VISITIf you are ready to push your company to the next level and realize the extraordinary, then you are ready for us.

241 Centre Street @ BroomeFloor 6, Suite 7New York, NY 10013

O/ 1.212.600.9261

F/ 1.646.390.4147

Willie Mackwillie@mackindustries.netwww.mackindustries.net

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