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Media scenario 6 6 14 rev abp ananda
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Week 15-22’2014
MCCS
ABP ANANDAPeriod – Wk 15-22’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre @ # 2 position
Bangla
...
Bangla
...
Bangla
...
0
10
20
30
40
50
33
9
2
% Genre Sh
Source : TAM Period : Wk 22’2014
VS last year 21% increase in market shares
0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.1
11.0
% Genre Share
Wk 15-22'13 Wk 15-22'14
Source : TAM Period : Wk 15-212Year : 2013 &2014
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
36%
20%
15% 14% 13%
1%
% Mkt. Share
Wk 15-22'14
Source : TAM Period : Wk 15-22’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 15-22’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
3
6
9 8 75 5
32
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7 6
5 42
1
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 15-22’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 30% 27% 20% 20% 19%ABP Ananda 34% 46% 38% 36% 36% 34%Kolkata TV 18% 2% 9% 15% 15% 14%News Time Bangla 12% 20% 24% 13% 13% 12%RPLUS 17% 1% 2% 14% 15% 19%High News 1% 2% 0% 1% 1% 1%
ABP Ananda performing on News Bulletins
Source : TAM Period : Wk 22’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines Kol TV scoring from Cartoons/Animations, Sports/Magazines &
Interviews/Portraits
Week22'14
Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 21% 42% 17% 13% 7%
News Headlines 57% 0% 33% 0% 10%
Cartoons/Animation 31% 3% 39% 26% 0%
Sports Magazines 14% 27% 30% 15% 15%Interviews/Portraits/Discussions 14% 11% 55% 0% 19%
Film Based Magazines 37% 16% 0% 7% 40%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 22’2014
Date Time From Time To Programme GenreTVT 000s
26/05/2014 17:28 19:29 MASANADE MODI Special Telecast 306
26/05/2014 19:29 20:54 MASANADE MODI Interviews/Portraits/Discussions 177
26/05/2014 21:28 21:53 ABP ANANDA PROGRAM News Bulletin 162
27/05/2014 20:58 21:23 NOJORE 9 TA News Bulletin 139
26/05/2014 20:59 21:23 NOJORE 9 TA News Bulletin 124
29/05/2014 20:59 21:23 NOJORE 9 TA News Bulletin 118
27/05/2014 21:28 21:53 ABP ANANDA PROGRAM News Bulletin 109
31/05/2014 21:28 21:52 TIYA TIPPANI BONAM KORI KAKATU Cartoons/Animation 107
25/05/2014 23:46 23:54 ABP ANANDA KHABAR News Bulletin 106
30/05/2014 09:27 09:53 ABP ANANDA KHABAR News Bulletin 105
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