Media imperialism

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<ul><li> 1. Media Imperialism Revisited</li></ul> <p> 2. Self-Intro Video Due Jan. 31st ( 5 pm) A self-introduction, using images, text, andnarratives (using a specific image or set of relatedimages as the backdrop for your view ofdevelopment) No more than TWO minutes (could be shorter) Submit video on the wiki Instructions posted (pay attention to file naming) Technical assistant ask early! 3. Media Imperialism Key assumptions? Why is this thesis so dominant in the mediaand development literature over the last fewdecades? Is this popularity justified in terms of itsexplanatory power and empirical support? What accounts for the weaning of the thesispopularity in recent years? 4. Context 5. Development assistance, technology andskills transfer Research, fact finding and dissemination Norm setting, principles and declarations 6. The McBride Commission Report (1985) Self-reliance and cultural identity international character of the media, theirstructures, world-views and markets Globalization: concentration of mediaownership, monopolization of markets, and adecline in diversity Emergence of the information society 7. The New World InformationCommunication Order (NWICO) The Four Ds Democratization Decolonization Demonopolization Development 8. Media ImperialismKey claims: Negative impact of western media Lost of identity - homogenization One way flow of media Widen the class structure Profit making through exploitation Reduce the diversity of programming and content in favour of market logic greenwashing 9. Media Imperlism Mass media and reception "Power is the ability Agencies not just to tell the Consent story of another Unequal powerperson, but to make The West and the Restit the definitive story Representation of that person". Essentialism ChimamandaAdichie: The danger of a single story Culture as consumption Mechanism of globalization 10. A powerful counter-story ofEssentialism 11. 12. 13. A look at Francis Nyamnjohs work onAfricas Media 14. A powerful critique ofWestern liberal modelof journalism based onindividual autonomyand freedom thatignores the complicatedpatterns of belongingin Africa. 15. Liberal democracy and the autonomousCritique of Western individualMediaideology of hierarchies of cultureUnequal power relationsProfit motive over creative diversity andcultural pluralityConflation of State and Market LogicIgnore personhood and agency The West theorizing the Rest Western journalism as model 16. New Media and Citizen JournalismAfricas creativity simply cannotallow for simple dichotomies ordistinctions between old and newtechnologies, since its peoples aredaily modernising the indigenousand indigenising the modern withnovel outcomes(Nyamnjoh, 2005, p. 4). 17. Politics of Scholarly ProductionNew technologies and excluded scholarship Ordinary people at the margins of focus of technology, use a combination of possibilities to relate and to exchange in ways that can be quite instructive about theory-building. 18. Journalism should be storytelling, but not ina hurry - that is why the ethnographic methodis important. 19. But is the Media Imperialism thesisoverstated? 20. Rethinking Media Imperialism Is the power of the Western mass mediaoverstated? What are the roles of state and localorganizations? What are the roles of the audience? What about local cultural contexts? 21. </p>


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