APP STORETHE TEN COMMANDMENTS OF

OPTIMIZATION

THOU SHALL TARGETLOW COMPETITION

KEYWORDS

#1

BETTER TO BE #1 FOR ALOW VOLUME KEYWORD

THAN #10 FOR A HIGHVOLUME KEYWORD

THOU SHALL HAVE SEARCHFRIENDLY KEYWORDS IN

THE APP NAME.

#2

IT'S IMPORTANT TO HAVE CLEARAND DESCRIPTIVE APP NAMES. FOR

IMPROVED DISCOVERABILITY,CONSIDER LONG NAMES THAT

COMBINE BRANDING ANDDESCRIPTION OF THE APP.

THOU SHALL NOT FORGETIN-APP PURCHASES AND

APP STORE REVIEWS.

#3

IN-APP PURCHASES AND APPSTORE REVIEWS ARE INDEXEDBY THE APP STORES. HAVING

KEYWORDS IN THEM WILLHELP IMPROVE YOUR ASO.

THOU SHALL OPTIMIZEICONS AND SCREENSHOTS.

#4

SCREENSHOTS SHOULD BETREATED LIKE ADVERTISING

BANNERS. OPTIMIZING ICONSAND SCREENSHOTS ARE PROVEN

TO INCREASE DOWNLOADS.

HONOR THE USER NOTJUST KEYWORDS.

#5

FOCUS ON YOUR APP'SENGAGEMENT. APP STORES

MEASURE LENGTH OFINSTALL AND APP ACTIVITY

AND WILL NOT PENALIZE IF AUSER UNINSTALLS AFTER

USING AN APP FOR AWHILE.

THOU SHALL OPTIMIZEAPP STORE LISTING.

#6

OPTIMIZING YOUR STORE LISTINGIS ONE OF THE MOST IMPORTANT

THINGS YOU CAN DO FOR YOURAPP’S POSITIONING WITHIN THE

APP STORE. IT AMPLIFIES ORGANICUSER ACQUISITION ON THE APPSTORE AS WELL AS YOUR OWN

MARKETING EFFORTS.

THOU SHALL NOT SEEKIMMEDIATE DOWNLOADS.

#7

LIKE SEO, ASO IS A STRATEGYTHAT CAN HAVE A LONG TERMIMPACT. FOCUS ON THE USERAND RELEVANT KEYWORDS.

THOU SHALL HAVEA VIDEO TRAILER.

#8

A SHORT, KEYWORD OPTIMIZEDVIDEO CAN HELP YOUR ASO AND

GAIN USER ADOPTION. USERSFIND THE VIDEO AS THE MOSTCONVINCING FEATURE OF THE

APP DETAIL PAGE.

THOU SHALL OPTIMIZETHE APP DESCRIPTION.

#9

THE FIRST TWO LINES OF THEDESCRIPTION ARE THE MOST

IMPORTANT FROM USER ANDASO PERSPECTIVE. FIRST TELL THE

USER WHAT THE APP IS ABOUTTHEN LIST OUT THE FEATURES

AND AWARDS.

THOU SHALL CREATEVIRAL LOOPS.

#10

ALLOW USERS TO EASILY RATE,REVIEW, AND SHARE YOUR

APP. GOOGLE SHOWSRECOMMENDATIONS BASEDON 80 SIGNALS INCLUDING:LOCATION, CIRCLES, AND +1

WITHIN CIRCLES.

DOUBLE YOURDOWNLOADS

GET FREEASO COURSE

APPMASTERS.CO PRESENTS

GET THE EXACT STRATEGIES THAT I USED TO INCREASE DOWNLOADSFOR MY PAID APP BY 300%. PLUS, DISCOVER A LITTLE KNOWN ASO

TOOL TO FIND LOW COMPETITION KEYWORDS.