App Title: Title is the most important metadata factor for ranking in ASO.

Description: 1 or 2 sentences describing the app and its use.

Keyword: Again very important ASO factor. We must always use relevant Keywords.

Icon: Consumers want apps which are beautiful, elegant, and simple to use. Icon

is their first interaction with  app, so ensure that it is conveying your brand and the

usefulness of your

Screenshots: We must remember when creating screenshots that they should not be actual screenshots, instead they must be app

promotional graphics.

Ratings: User install app based on rating. Our job

as a marketer is to get a great overall rating.

Reviews: Review is as important as Ratings. We need to ensure that the reviews our users

write about our app are positive. As the reviews will help increase our conversion rate

from app page views to downloads.