5 SLIDES TO HELP YOU SELL YOUR VP ON MOBILE

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THE LIVES OF CONSUMERS ARE NOW UNFOLDING ON MOBILE

64% of mobile usage in the U.S. is from smartphones1

42% of American adults own a tablet2

1.75 billion people around the world will use smartphones this year3

65% of Americans keep their phone within arm’s reach 75% of the day or more4

51% of email is now opened on a mobile device5

65% of Americans use their phones within 30 minutes of waking up6

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1Nielsen; 2Pew; 3eMarketer; 4, 6Instantly; 5Litmus

OUR COMPETITORS ALREADY HAVE A MOBILE STRATEGY

58% of MR suppliers are exploring new methodologies. 52% are exploring new technologies (GRIT Report 2014).

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45% of MR suppliers are already using mobile surveys, while 40% are considering them (GRIT).

On the client side, only 28% of clients are currently using mobile surveys, while 46% are considering them (GRIT).

22% of clients and suppliers are currently using mobile qualitative, while 39% are considering it (GRIT).

MOBILE IS CHANGING WHAT IS POSSIBLE WITH CONSUMER AND SHOPPER INSIGHTS

Video and audio responses give clients real, intimate insights into the psychological, behavioral, and emotional triggers that influence purchase decision and customer satisfaction.

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Mobile helps us see our client’s consumer base, matching a face to the data.

Video, photo, and audio feedback is impressive in executive presentations and board meetings.

WE’RE ALREADY DOING MOBILE…ACCIDENTALLY

20% of consumers complete surveys intended for online on a mobile device (Decipher) – and this will only worsen.

This phenomenon, known as “accidental mobile,” produces bad, or at the very least inaccurate, data.

Mobile-specific research guarantees better results through dedicated modal response.

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MOBILE GRANTS ACCESS TO INCREASING BLIND SPOTS

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▶ As of 2013, Walmart no longer permits in-store research.

▶ Without access to Walmart, our clients are blind to over 30% of their sales, in most cases.

▶ Even stores that allow research can require

between 6-8 months for approval.

▶ Mobile research is a natural extension of a user’s shopping experience that is neither disruptive to the retail environment nor prohibited by stores.