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Evolution of Mobile Development
World’s Largest IndependentMobile Ad Network
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Mobile Over the Decade
• Put Internet back on track• Generated new ecosystems• Caused dominance of social media
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Mobile in 2000
Big and Bulky Telco Dominated Only For Calls
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Early – Mid Decade
Greater User EngagementApps and Games
Smaller and LighterColor Screen
New Mobile App PlatformsSony, Moto, Nokia etc.
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Business Communication Redefined
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Constrained Environment
Still Telco Dominated Closed IP
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Game Changing Device Unveiled
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Innovation Continued
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Everyone Joined the Bandwagon
• jkfjjssd
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Sustained Growth of Mobile Apps
Earn Money with an Ad Network
Advertisers Ad Networks Apps Consumers
Promote Your App with an Ad Network
Apps Ad Networks Publishers Consumers
Speed
15,000 ads per second / 20 ms server response time
InMobi Daily Peak:15,000 ads per second
average is 7,000
Twitter All Time Peak:World Cup 2010 was
2,940 tweets per second
4 Different Server Co-Locations:
North America Europe
India
Japan
Vs.
32,000,000,000
Ads in January
15000 Ads/ Sec
20 ms per Ad
50 TB Data/month
225,000,000 People
140 Countries
~1,000,000,000,000 Ads
1,000,000,000 People
That’s a Trillion!
That’s a Billion!
2014
4,500,000,000Mobile Internet Users
2,000,000,000Smartphones
200,000,000Tablets
250,000,000Mobile Internet Users in India
“First” Screen in All Emerging Markets
$60 - $80 bnGlobal Mobile Ad Market
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THANK YOUMOHIT SAXENA
VISIT www.InMobi.com/SiliconIndiaDevs
TO RECEIVE A PROMOTION CODE
FOR $50 OF ADVERTISING CREDIT
