?how doesDEFERRED DEEP LINKINGwork

| shortcutmedia.com

Deferred deep linking is when you direct your users to in-app content when they first open the app after downloading it instead of directing the users to the app front page.

DOWNLOADED APP APP FRONT PAGE IN-APP CONTENT

DEFERRED DEEP LINK

Users that don’t have your app installed click on one of your mobile deep links and get directed to the

app store.

Hey, it’s #ChiliSeason!Check out ourawesome recipes.scm.st/so0f84

Hey, it’s #ChiliSeason!Check out ourawesome recipes.scm.st/so0f84

Hey, it’s #ChiliSeason!Check out ourawesome recipes.scm.st/so0f84

DOESN’T HAVE APP INSTALLEDIS DIRECTED TO THE APP STORE

When a user clicks on your deep link they get earmarked.The earmark and the link that they clicked on

are stored on the Shortcut server.

Hey, it’s #ChiliSeason!Check out ourawesome recipes.scm.st/so0f84

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USER1

USER3

USER2

USER1

USER3

scm.st/so0f84

scm.st/so0f84

scm.st/so0f84

STORAGE

When a user opens the app for the first time the app calls the Shortcut server. The users are

directed to the deep link that is stored for them on the server.

USER1

USER2

USER1

USER3

scm.st/so0f84

scm.st/so0f84

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STORAGE

The end result is that when the user clicks on your app marketing campaign he gets directed to the content you were promoting even if they have to stop by the app store to download it first.

DOWNLOADED APP APP FRONT PAGE IN-APP CONTENT

DEFERRED DEEP LINK

Deferred deep linking enables post install mobile deep linking.

Install Shortcut’s SDK and start creating your own deferred deep

links at shortcutmedia.com

Results in more engaged users and better user experience.