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How Deep Linking Can Tackle The Challenges Of
Mobile Fragmentation
Lauren NemethCRO, URX
urx.com| | [email protected]@urxtech
Users Have More Choice Than Ever Before
Mobile Discovery Is Broken
Sources: Parse.ly, August 2015. App Annie, September 2015.
Search & Discovery Fulfilling IntentPredictive Assistance
Platforms Are Becoming The Navigation Layer
Deep Linking Helps Turn Intent Into Action
The Mobile Commerce Opportunity Is Immense
Source: Forrester Research company reports, October 2015.
But Commerce Is Not Being Properly Addressed
Source: Forrester Research company reports, October 2015.
33% 20%11%
Walled Ecosystems & User Targeting Rule
But Mobile Is All About Now and Next
Mobile “Storefronts” Should Be Everywhere
Relevant calls-to-actionDisplay the right products or services at the point of intent using page context.
In an engaging unitInspire action within a native discovery format.
With immediate resolutionOptimize the acquisition funnel with app deep linking and product-level resolution.
Consumers Want Relevance & Optionality
Key Takeaways
1.
Focus on what mobile users want to do instead of what they have done
2.
3.
Drive mobile discovery through relevance & immediacy
Use deep linking to streamline the path to purchase
Thank youLauren [email protected]