March 27, 2015

Bob BentzPresident

Scott BronenbergAcct. Director/ Sr. Strategist

Steve GonzalezSr. Mobile Strategist

Michael CandeloriCreative Dir.

Toronto 1992 London 1993 Praha 1997

World HeadquartersKing of Prussia, PAnext to Valley Forge Casino

IVR

• Interactive• Inbound• Outbound Robocalls• Premium Rate Numbers:

• 900• CIC Codes• Automated Credit Card• Pound Codes• Direct Carrier Billing• Premium SMS

Providing Interactive Telephone for the World

Interactive Telephone Services

Heal the World 800 #(Super Bowl XXVII)

Established in 1989

An aerial view of our 25 years in business, evolving technology and expertise to engage consumers of TODAY!

We provide the ECOSYSTEM of MOBILE all under one roof!

We

EAT, DRINK and

SLEEP mobile …

so YOU don’t have to!

Text Message MarketingThe Workhorse of Mobile Marketing

Text Message Marketing

FEATURES• Instant Winner• Online Registration Widget• API Hook-ups• Removes Opt-outs automatically

Some of us will have the

mobile number we have today

for the rest of our life!

YOUR PHONE # IS YOUR

MOBILE-DIGITAL DNA

Bank of America Sponsors Bryant Park Summer Film Festival

• SMS Movie Trivia Program – part of activation components

Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie. The fastest correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.

SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system and scoreboard for people “keeping score.”

Dynamic SMS Brand Activation at Events

Treasure Text

• Text Message-based Scavenger Hunt• Perfect for Jewelers, Auto Dealers, College

Orientations, Corporate Team Building…

Present a unique activation experienceto visitors on their phones or tablets.

Mobile Landing Pages

Dual mobile platform login and voting authentication functionality.

Our integrated company – Advanced Mobile, LLC designs and develops custom

mobile applications for businesses and brands creating compelling enterprise

solutions and platforms. We leverage our technology allowing customers to cost

effectively and rapidly go to market with unique solutions. Applications robustly

function on a full range of mobile operating systems including iOS and Android.

Our solutions are carrier agnostic resulting in the greatest audience reach. We also

develop for the iPad and Android based Tablets. We have delivered turnkey

mobile services since 2004 and are proud of a customer list that boasts national

and global organizations across a wide range of industries. For the majority of

these commitments we have deployed custom solutions and software which

seamlessly handled multiple, complex and real‐time data feeds. We have

developed mobile solutions for CBS College for CBS College Sports, Turner

Sports, AT&T, IBM, US Lacrosse, USA Hockey, the USGA, The Golf Channel,

American Express, NBC Sports Group.

Mobile App Development

Mobile-Social Engagement

ENGAGE AND ACQUIRE is the common thread goal in all of

our campaigns. - RECRUITMENT – ENROLLMENT – LOYALTY – LEASING.

Acquiring data and audience insights allows us to continually optimize spending as well as success, as we manage reaching the right audience with the right message, which gets us marketers the best results!

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WE LIVE and BREATHEENGAGEMENT and ACQUISITION!

2014 Average Minutes per Day

• Radio: 88 mins

• Mobile (non-voice): 171 mins

Sources: eMarketer Sept 2014; Advertising Age Marketing Fact Pack 2015

Traditional Media Consumption is Dropping…

• Social Media• All Mobile Ad Networks• Direct to Publisher• Native Apps• Daily A-B Analysis• Optimization

All campaigns are tailored to the clients’ particular goals and objectives.

NOTHING we do is ever “COOKIE CUTTER.”

Utilizing programmatic buying on DSP’s, Social and RTB networks, we plan, buy, execute, optimize and measure

mobile advertising campaigns across devices.

Video – Display – Retargeting

Mobile Advertising and Retargeting

MOBILE TARGETED ADVERTISING

The Power of TargetingMobile advertising on websites and inside apps allows for precision targeting like you’ve never

seen before. The building blocks of campaign design include:

GEO-FENCINGNo more wasted spend – only advertise to users within an area

defined by zipcode, radius, or unique polygon.

DEMO-TARGETINGOnly reach the users who meet a target profile of interest,

behavior, level of education, group association…

DAYPARTING & GEO-TARGETING/CONQUESTINGSpend ad dollars whenever and wherever makes the most sense –

i.e., target nurses working night shift at local critical care facilities.

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To maximize efficiency for Holland’s ad budget, ATS

Mobile utilized our platform’s ability to precisely

geotarget – serving ads to potential driver recruits

only within a two mile radius of truck stops in

Holland’s Midwestern footprint.

The wide-ranging campaign received over 4.43

million impressions via mobile devices, and the ad

banners achieved 22,000 total clicks resulting in a

0.60% CTR. The direct link in the campaign flow to

the company’s mobile site and application page resulted in increased traffic and a lift in response.

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MOBILE TARGETED ADVERTISING

Instant Backend Access & Follow-Up

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SOCIAL-MOBILE ADVERTISING

Targeting PEOPLE not PLACES

Traditional mobile ad buying is based on geography,

basic demographics and device – i.e., “serve this ad

to tablet users 21+ within a 1-mile radius of Abington

Hospital.”

Ad targeting on social networks is entirely different

and extremely powerful. Instead of just casting a net

over a strategic geographic area, these platforms

allow you to pinpoint precisely the users who are most

likely to be interested in what you’re promoting. Where

do these networks get their data? We all volunteer it,

every day!

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In a nutshell, many companies large and small are just now understanding and developing Mobile-Social marketing strategies to take engagement, and talent acquisition to a higher level.

We are finding that today’s approach to a successful ongoing recruiting advertising campaign starts with a “laser focus” approach on the demographics and intentions of the right hire, rather than “casting a net” over a broad area and seeing who “swims in.”

This Mobile-Social strategy is very cost effective and limits the waste a company might find with traditional media. With numerous positions to fill, you can focus on specific jobs in specific areas utilizing very analytical data to engage the exact community of people you want to interview for the position.

Relevancy Raises Response Rates

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SOCIAL-MOBILE ADVERTISING

Facebook “Lookalike” Modeling

Facebook’s powerful ad platform is designed to

target native ads to the users most likely to

respond. This is done with a combination of

geographic definition and user traits –

demographics, interests, and behaviors.

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When it comes to job seekers, retargeting can be a great way to keep your company top

of mind and encourage wearied job seekers to begin or to complete a job application.

From a technical standpoint, you place a special retargeting pixel (the single line of code needed to track site visitors) on your careers page and serve recruiting-focused ads to those pages’ visitors.

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Every day new

companies enter the

mobile ecosphere,

where the pace of

innovation is

exceedingly high.

But the process can

become confusing

fast.

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Every day new

companies enter the

mobile ecosphere,

where the pace of

innovation is

exceedingly high.

But the process can

become confusing

fast.

Let’s simplify.

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ALDI’s Social-Mobile stats are truly astonishing. Between

Facebook Mobile News Feed ads and select geotargeted

mobile display campaigns, we’ve served more than 50

million impressions to more than 12 million unique

users.

At an average cost per click of just $0.15, more than

740,000 users have visited Hiring Event landing pages.

A recent top-performing ad to date was run in Oak Creek,

Wisconsin earlier in February, and saw 9,735 clicks and more than 2,374 shares (free organic reach).

“SUCCESS” STORIESMOBILE RECRUITMENT: ALDI

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Halfway through their second of three 2-week flights.

• Reached more than 27,033 uniques with 160,000 total impressions on Facebook

• Unique CTR of almost 4% on Facebook.

• 932,000 geo-targeted mobile impressions with 0.6% CTR (>5x 0.11% average for format & vertical)

• 36 potential applicants have filled out the RFI (which includes Name / Email / Tel and the Departments in which they are interested in working)

These numbers grow because weTEST, ANALYZE and REDEPLOY!

UP-TO-THE-MINUTE HIGHLIGHTSMOBILE RECRUITMENT: BAYLOR HEALTH

• MetLife

• New Balance

• Buffalo Wild Wings

• SPRINT

• Bank of America

• Mt. Gay Rum

• Staples

• Metzeler

• Franklin Sports

• Party City

• ALDI Supermarkets

• Arnold Palmer Classic

• Wings to Go

• Westin Lake LV

• CNN Heroes

• CheerWine

A “Backroom” partner for MOBILE execution and strategy for agencies and their clients …

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We provide the whole package - complete mobile campaign planning, media placement, and optimization!

ATS Mobile executes the following:

• Creative Design: Mobile display, social ad units, rich media & landing pages

• Video Production: From script to screen – end-to-end mobile video campaigns

• Landing Pages: Develop & host landing pages with simple RFI form, backend data access and ATS/CRM integration where possible

• Media Placement: No “set it and forget it” – we place media and monitor spending every day

• Account Management: Continual optimization, re-strategizing, and horizontal scalability

• Reporting and Analytics: All the answers you need for clients, including ongoing reporting and campaign wrap-ups with an eye toward increased client investment in the mobile space

Engage and Acquire Strategies in Motion

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