Advertising Agencies (07.2010)

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    The GoMo News Advertising Directory 151 mobile marketing companies

    A: Agencies

    An Advertising Agency manages and runs campaigns for mobile brands. B: Ad Networks

    An ad network is usually a self-service platform where brands and consumers can manage thesale of ad inventory online.

    C: Ad Enablers

    An ad enabler is an exchange that can serve adverts from a number of mobile ad networks toyour mobile site. Enablers also manage in application advertising for games and iPhoneapplications.

    D: Ad Based Business Model

    These are mobile companies with an advertising based service. An ad insertion platform orthose that offer SMS and MMS advertising.

    E: Mobile Platforms

    These are platforms that serve mobile adverts and can be sold into companies and operators.

    F: Mobile analytics

    These are mobile analytics companies. They can track your users on your mobile site.

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    Table A: Agencies

    01design www.01tribe.com is an Italy-basedbrand advertising agency thatspecializes in mobile

    A

    12snap www.12snap.com is a Germancompany. It creates mobile marketingcampaigns for brands and agencies -Nokia in particular.

    A

    2ergo Multiserve, the www.2ergo.com technology engine, combines multiplemobile channels and billing into a verybroad marketing channel.

    A

    5 th Finger www.5thfinger.com creates tailoredmobile advertising campaign, fromdesign and implementation through todata gathering and reports. Theypublish on their platform AirCast.

    A

    Acision www.acision.com offers scalable multi-channel advertising through itsplatform. Solutions range from entrylevel campaigns through to fullyintegrated cross channel advertising.

    A

    Ansible A joint venture between Velti andInterpublic Group,www.ansiblemobile.com offers end-to-end mobile marketing campaignplanning.

    A

    Carat www.carat.co.uk is a mobile agency. A

    Cellempower A broad-spectrum mobile marketingprovider, www.cellempower.com specializes in supporting mobilecampaigns across the Middle East

    A

    Fetch Media www.fetchmedia.co.uk offers a fullservice mobile marketing solution,creating bespoke campaigns over anychannel.

    A

    Gomeeki www.gomeeki.com (under construction,but contact details available) offerscampaign building, serving, billing andanalysis through in-house platform,

    Origin platform has five core offerings

    A

    http://www.01tribe.com/http://www.12snap.com/http://www.2ergo.com/http://www.5thfinger.com/http://www.acision.com/http://www.ansiblemobile.com/http://www.carat.co.uk/http://www.cellempower.com/http://www.fetchmedia.co.uk/http://www.gomeeki.com/http://www.01tribe.com/http://www.12snap.com/http://www.2ergo.com/http://www.5thfinger.com/http://www.acision.com/http://www.ansiblemobile.com/http://www.carat.co.uk/http://www.cellempower.com/http://www.fetchmedia.co.uk/http://www.gomeeki.com/
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    Grey www.grey.com is a large advertisingagency, and a part of WPP. Among itsinterests is a mobile advertising division

    A

    Group M www.groupm.com is WPP's mediainvestment management group. Itmanages global communications formany of WPP's client companies, andoffers mobile adertvising servicesthrough www.mindshare.com (seeAdvertisers and Search list)

    A

    iconmobile www.iconmobile.com provides tailoredcampaigns through their icmsp serviceplatform.

    A

    InsideMobile

    Operating solely in the mobile market,www.insidemob.com offers consultancy,

    management and implementation onentire mobile advertising campaigns.

    A

    Jinny www.jinny.ie has a campaign engine forbrands and operators.

    A

    Marvellous www.marvellousmobile.com plans,carries, tracks and reports on mobileadvertising campaigns through the m-hub platform.

    A

    Mindshare www.mindshare.com is a multi-nationaladvertising agency.

    A

    Miva www.miva.com is a wide-spectruminternet advertising firm with one armin mobile.

    A

    MobileInteractiveGroup

    www.migcan.com is a massive mobileand comms company which alsohappens to handles to mobile

    advertising and marketing

    A

    MobileOne2One

    www.mo2o.com/en are pioneers onMobile Marketing in Spain. One2Onecommunication is our aim and mobileour way to achieve it. Our tools: MMS,SMS, Bluetooth, 2D Codes, MobileAdvertising, etc.

    A

    Mobixell www.mobixell.com delivers rich mediaads over mobile for brands andoperators

    A

    http://www.grey.com/http://www.groupm.com/http://www.mindshare.com/http://www.iconmobile.com/http://www.insidemobile.com/http://www.jinny.ie/http://www.marvellousmobile.com/http://www.mindshare.com/http://www.miva.com/http://www.migcan.com/http://www.mo2o.com/enhttp://www.mobixell.com/http://www.grey.com/http://www.groupm.com/http://www.mindshare.com/http://www.iconmobile.com/http://www.insidemobile.com/http://www.jinny.ie/http://www.marvellousmobile.com/http://www.mindshare.com/http://www.miva.com/http://www.migcan.com/http://www.mobixell.com/http://www.mo2o.com/en
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    Moblin www.moblin.com is an Israeli-basedmobile marketing company. It runs adsfor international brands includingMicrosoft, Doritos, Nike and Nestl. Ituses platforms including on-deck & off-deck, global ad networks andpublishers)

    A

    Ogilvy One The mobile branch of the Ogilvyadvertising corporation:http://www.ogilvy.com/o_one/

    A

    Phonevalley www.phonevalley.com provides fullservice mobile marketing. From mediaplanning and buying, to interactiveservices, mobile sites, apps, brands andconsultancy.

    A

    Publicis

    Groupe

    A multi-national marketing corporation,

    www.publicis.com operate in the mobileadvertising sector with their companyPhoneValley (see Advertisers list), andin the search sector through deals withYahoo.

    A

    RingRingMedia

    www.ringringmedia.com , the UKs firstindependent advertiser dedicated tomobile internet, tailors bespoke plansfor every client.

    A

    Sponge www.spongegroup.com uses any mobilechannel available to advertise forbrands. It has run campaigns on WAP,app, SMS and voice-response.

    A

    TheHyperfactory

    www.thehyperfactory.com specialise inlong-term mobile internet campaigns.They tailor make products from initialdesign, through implementation andfinal analysis.

    A

    userADgents Backed by WPP,www.useradgments.com creates mobilecampaigns for brands through SMS,MMS, search & display, apps & mobileweb sites.

    A

    Velti www.velti.com offers over 70 ready-to-use campaign templates on their MobileMarketing Platform. They aim fortargeted ads delivered at the right time.Velti recently purchased Ad-Infuse.

    A

    We LoveMobile

    www.welovemobile.co.uk is a London-based agency that offers planning,creation, buying, delivery and reporting

    on mobile ad campaigns.

    A

    http://www.moblin.com/http://www.ogilvy.com/o_one/http://www.phonevalley.com/http://www.publicis.com/http://www.ringringmedia.com/http://www.spongegroup.com/http://www.thehyperfactory.com/http://www.useradgments.com/http://www.velti.com/http://www.welovemobile.co.uk/http://www.ogilvy.com/o_one/http://www.phonevalley.com/http://www.publicis.com/http://www.ringringmedia.com/http://www.spongegroup.com/http://www.thehyperfactory.com/http://www.useradgments.com/http://www.velti.com/http://www.welovemobile.co.uk/http://www.moblin.com/
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    WPP www.wpp.com is multi-nationalmarketing company. They operate in themobile advertising sector through theircompany OgilvyOne, and invest insearch and advertising companies likeJumpTap (see above)

    A

    Xiam A division of Qualcomm, www.xiam.com provides a cross-platform, intelligent advertising service, available on mobile,broadband and IPTV.

    A

    YOC http://en.group.yoc.com/ offers fullservice mobile advertising, marketingand internet services to clients includingNews International, Coca-Cola andMotorola. Its premium open advertisingnetwork receives over 600 millionmonthly page impressions.

    A

    Table B: Advertising Networks

    Adfonic www.adfonic.com is a self-servicemobile advertising marketplace formobile publishers and advertisers. Itlaunched in July 2009 and has beenborn out of ex-Infospace/Motricityemployees.

    B

    AdMob www.admob.com is the first mobileadvertising network.

    B

    Amoda www.admoda.com is an advertisingnetwork that serves mobile internet orin-application ads.

    B

    Buzzcity www.buzzcity.com is a mobile networkstroke social networking site. It offersad placement including adult on itsmyGamma social network.

    B

    Decktrade Another self-service mobile advertisingnetwork, www.decktrade.com allowsadvertisers to target their campaignsacross a variety of networks.

    B

    Gigafone www.gigafone.com is a Russian mobileadvertising player for aggregation of inapplication content.

    B

    http://www.wpp.com/http://www.xiam.com/http://en.group.yoc.com/http://www.adfonic.com/http://www.admob.com/http://www.admoda.com/http://www.buzzcity.com/http://www.decktrade.com/http://www.gigafone.com/http://www.wpp.com/http://www.xiam.com/http://www.adfonic.com/http://www.admob.com/http://www.admoda.com/http://www.buzzcity.com/http://www.decktrade.com/http://www.gigafone.com/http://en.group.yoc.com/
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    Googlemobile

    Google Search for mobile users offersadvertisers the chance to place theirads alongside search results.

    B

    Gruner+Jahr Part of Europe's largest magazine

    publishing house, G+J Electronic MediaSales offers advertisers massive adplacement across multiple media,including mobile advertising.http://www.ems.guj.de/english/ It isresponsible for Vodafone Germany self-service mobile advertising platform.

    B

    Hands http://m.hands.com.br is a Brazilianmobile advertising network

    B

    iLoop mobile Through its mFinity platform,www.iloopmobile.com offers tailored adcampaigns via customisable mobilesites, text messaging, voice calls,banner ad placement and downloadablecontent.

    B

    JumpTap www.jumptap.com is out of the searchmarket and now provides a mobileadvertising network TapMatch.

    B

    madvertise German-based www.madvertise.de is an

    advertising network, including a self-service platform, that serves mobileinternet and in-application ads.

    B

    MillenialMedia

    www.millennialmedia.com creates richmedia mobile ads, and distributes themacross its own MBrand network, or withits affiliates on the Decktrade network

    B

    mKhoj (nowinMobi)

    www.inmobi.com now rebranded toinMobi is a global mobile ad self-service

    network headquartered in India.

    B

    MobileContentNetworks

    http://mcn-inc.com is a mobile searchcompany with an ad network.

    B

    MobileIQ The Fabric platform fromwww.mobileiq.com serves ads frombrands and marketing agencies tomultiple networks

    B

    http://www.ems.guj.de/english/http://m.hands.com.br/http://www.iloopmobile.com/http://www.jumptap.com/http://www.madvertise.de/http://www.millennialmedia.com/http://www.inmobi.in/http://mcn-inc.com/http://www.mobileiq.com/http://www.ems.guj.de/english/http://m.hands.com.br/http://www.iloopmobile.com/http://www.jumptap.com/http://www.millennialmedia.com/http://www.inmobi.in/http://mcn-inc.com/http://www.mobileiq.com/http://www.madvertise.de/
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    Mojiva www.mojiva.com is a self-service mobileadvertising provider out of the US.

    B

    Nexage www.nexage.com is a mobile adoptimization platform, serving frompublishers and advertisers to networks

    B

    NokiaInteractiveAgency

    http://advertising.nokia.com offersmobile advertisers the ability to placeinventory on the Nokia Media Network(was once enpocket).

    B

    OfferpalMedia

    In the mobile space,www.offerpalmedia.com focuses onmonetising social networking apps for avariety of mobile platforms

    B

    PuddingMedia

    www.puddingmedia.com offers SMS,display and ringback tone advertising toagencies and brands

    B

    QuattroWireless

    www.quattrowireless.com is a platformbased advertiser. It provides multimediaadverts and SMS campaigns, with end-to-end campaign planning and analytics

    B

    Third ScreenMedia

    www.thirdscreenmedia.com is a self-service mobile ad network.

    B

    TMS Factory www.tmsfactory.com offers DIYcreation, distribution, and managementof mobile campaigns. It is owned bymobile marketing service TheTMSwayLtd ( www.thetmsway.com )

    B

    Widespace www.widespace.com handles ad-publishing, analytics and payments, butis mostly an ad-serving marketplace

    B

    Yahoo!Mobile

    Yahoo! Mobile Ad Services can be placedwith any of Yahoo's mobile webservices. This includes their mobilesearch engine Yahoo! OneSearch.

    B

    Zestads www.zestadz.com offers WAP and SMSadvertising through a network of advertisers and publishers

    B

    Table C: Advertising Enablers

    4 th Screen www.4th-screen.com is a premiummobile advertising network, servingtargeted ads via its ad serving platformMpression. 4 th Screen Advertising ispart of global mobile and digitalcommunications business MobileInteractive Group (MIG)www.migcan.com

    C

    http://www.mojiva.com/http://advertising.nokia.com/http://www.offerpalmedia.com/http://www.puddingmedia.com/http://www.quattrowireless.com/http://www.thirdscreenmedia.com/http://www.tmsfactory.com/http://www.thetmsway.com/http://www.widespace.com/http://www.zestadz.com/http://www.4th-screen.com/http://www.migcan.com/http://www.mojiva.com/http://advertising.nokia.com/http://www.offerpalmedia.com/http://www.puddingmedia.com/http://www.quattrowireless.com/http://www.thirdscreenmedia.com/http://www.widespace.com/http://www.zestadz.com/http://www.4th-screen.com/http://www.migcan.com/http://www.tmsfactory.com/http://www.thetmsway.com/
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    AccuraCast www.accuracast.com offers advertisingsolutions for search engines, includingmobile advertising campaigns, feedbackand analysis.

    C

    AdCell www.adcellmedia.com is an ad enabler

    for mobile content serving ads in multi-media.

    C

    Adinfuse(now ownedby Velti)

    Adinfuse is an in-application mobileadvertising provider.

    C

    AdMarvel www.admarvel.com is a publisheraggregator that works to improveexisting ad-space so it brings in moreROI.

    C

    Adremixer www.adremixer.com gives agencies andadvertisers one control panel to manageall their mobile ad campaigns acrossmultiple mobile ad networks.

    C

    AdWhirl Specifically for iPhone developers,www.adwhirl.com can place and switchads with a large number of ad platformsoperating on the Apple device. Adwhirlhas been banned by AdMob but ispopular with developers.

    C

    Comverse www.comverse.com offers mobileadvertising options to operators, likedisplay, SMS and visual voicemail.

    C

    DIDMO An ad-funded gaming site,www.didmo.com offers gamers 24 hoursfree play in return for watching 4seconds of targeted advertisements

    C

    Goldspot http://www.goldspotmedia.com/ enables in-app and mobile web videoadvertising for brands and premiumadvertisers

    C

    Greystripe Targeting the mobile gamer market,www.greystripe.com display full-screenads on the handset until the user takesan action.

    C

    i2SMS i2SMS specializes in SMS MobileAdvertising. Public Utilities remaini2SMS's top focus areasince 2001, enabling the first true 2-way power outage notification systemin North America.

    C

    In GameAdvertising(IGA)

    www.igaworldwide.com specialises incomplete advertising solutions forcomputer game producers. They havenow branched into mobile gaming

    C

    http://www.accuracast.com/http://www.adcellmedia.com/http://www.admarvel.com/http://www.adremixer.com/http://www.adwhirl.com/http://www.comverse.com/http://www.didmo.com/http://www.goldspotmedia.com/http://www.greystripe.com/http://www.igaworldwide.com/http://www.accuracast.com/http://www.adcellmedia.com/http://www.admarvel.com/http://www.adwhirl.com/http://www.comverse.com/http://www.didmo.com/http://www.goldspotmedia.com/http://www.greystripe.com/http://www.adremixer.com/http://www.igaworldwide.com/
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    advertising.

    innerActive Concentrating on free content,http://www.inner-active.com offers:advertising to content producers;embedded ads for advertisers; contentfor operators

    C

    Liquid AirLab

    Using it's adplace application,www.liquidairlab.com places banner adson incoming call / text screens. Usersset the number of ads received per day,and can earn points and rewards per adview.

    C

    Medialets Specialising in iPhone ads andadvertising applications ,www.medialets.com provide analyticsand access to an advertising network.

    C

    MobClix www.mobclix.com is a mobile adexchange that enables easy contactbetween developers and advertisers. Italso offers an analytics service

    C

    MobileFX www.mobilefx.com is geared towardsmobileapplications development. They offer

    applications for mobile advertising,polling, marketing campaigns andinteractive SMS campaigns.

    C

    Mobpartner www.mobpartner.com is a mobile adnetwork, specialized on affiliatemarketing. It works with major brands,creating CPA campaigns for Gameloft,ComScore, Buongiorno

    C

    Playphone A mobile internet entertainmentcompany, http://emea.playphone.com has acquired mobile advertisingcompanies and now also specialises inmobile marketing for entertainmentcompanies.

    C

    Pca www.puca.com is a mobile site creation

    firm with a focus on ad-insertion forROI.

    C

    RingleaderDigital

    www.ringleaderdigital.com uses itsthird-party ad serving platform, RLDSpark Server, to deliver ads throughmultiple already-exisiting mobile adplatforms

    C

    Smaato www.smaato.com operates the mobilead optimization platform SOMA andpartners with publishers, developersand ad networks.

    C

    http://www.inner-active.com/http://www.liquidairlab.com/http://www.medialets.com/http://www.mobclix.com/http://www.mobilefx.com/http://www.mobparnter.com/http://emea.playphone.com/http://www.puca.com/http://www.ringleaderdigital.com/http://www.smaato.com/http://www.inner-active.com/http://www.liquidairlab.com/http://www.medialets.com/http://www.mobclix.com/http://www.mobilefx.com/http://emea.playphone.com/http://www.puca.com/http://www.ringleaderdigital.com/http://www.smaato.com/http://www.mobparnter.com/
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    Tapjoy Offering free mobile ad optimization foriPhobe, www.tapjoy.com is therecommended Offerpal mobile SDK

    C

    TCN 360 http://tcn360.com/ runs targeted opt-incampaigns across content, apps, displayand in-app. It can place vouchers, SMS,

    MMS, In-Game and Interactive VoicePortals (IVR).

    C

    Transpera www.transpera.com provides an ad-supported mobile video platform,Transpera Advertising Platform (TAP).This streams advertisements before,after and around mobile videos.

    C

    Unkasoft www.unkasoft.com specialises in bothplacing ads in-game and creating gamesspecifically centered around particularproducts.

    C

    Table D: Advertising Based Business Model

    3 rdspace Specialising in mobile video,www.3rdspace.com delivers pre-rolladvertisement.

    D

    4INFO SMS service http://advertising.4info.net adds banner ads and links to textscontaining user-requested information,like breaking sports scores or socialnetwork notification messages.

    D

    Ad.IQ Concentrating on getting response fromtheir advertising campaigns,www.adiqglobal.com use SMS, mobileinternet and voice channels to collectinfo on ad performance.

    D

    Adfortel www.adfortel.com is an ad-based voicecompany based in the Netherlands. Ituses its VoiceAds engine to play audiocommercials instead of a tone during

    call waiting.

    D

    AditOn www.aditon.com use mobile phonedown-time to scroll adverts on thescreen when it's not being used.

    D

    aerodeon www.aerodeon.com only operates in themobile market, and create customisedsolutions to various advertisingproblems, including MMS, multimediaand on-portal ads.

    D

    http://www.tapjoy.com/http://tcn360.com/http://www.transpera.com/http://www.unkasoft.com/http://www.3rdspace.com/http://advertising.4info.net/http://www.adiqglobal.com/http://www.adfortel.com/http://www.aditon.com/http://www.aerodeon.com/http://www.tapjoy.com/http://www.transpera.com/http://www.unkasoft.com/http://www.3rdspace.com/http://advertising.4info.net/http://www.adiqglobal.com/http://www.adfortel.com/http://www.aditon.com/http://www.aerodeon.com/http://tcn360.com/
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    Aghreni An Indian company, www.aghreni.comprovides direct marketing via email andSMS

    D

    Appsavvy www.appssavvy.com focuses exclusivelyon advertising on apps for socialnetworking services but it qualifies asa mobile advertiser due to heavyinvolvement with the iPhone

    D

    Bluepod www.bluepodmedia.com offers location-based mobile advertising. They sell abluetooth broadcast device that deliversyou advertisment to any bluetoothenabled mobile device within range.

    D

    Catchwind www.catchwind.com concentrates onSMS for mobile advertising, coupons,loyalty campaigns, etc.

    D

    Celltick Using it's LiveScreen Media app,www.celltick.com places targetedadvertising and content on the mobileidle screen.

    D

    ChaCha Mobile SMS search servicewww.chacha.com uses a panel of experts to answer questions. It alsooffers bidding for keyword basedadvertising embedded in its SMSresponses.

    D

    Clickatell Among many other SMS services,www.clickatell offers user-activated SMSadvertising.

    D

    Cytech www.cytech.gr is a german companythat offers SMS and proximitymarketing through its subsidiarycompanies www.mobile-marketing-platform.com and www.bluevibe.net

    D

    Flytxt www.flytxt.com offers highlycustomisable mobile mass-advertisingcampaigns.

    D

    Frog2frog www.frog2frog.com offers ad-supportedtext and voice to users. It placesinteractive advertising in SMS and voicecalls, and offers the end-user a discountin return

    D

    I-Wood www.i-woodintl.com runs a permissionbased system which displays bannersand clips on your mobile screen whenit's in downtime mode. It has workedwith Vodafone NL in the past.

    D

    ImpactMobile

    www.impactmobile.com uses itsJumpTXT Media Platform to send

    D

    http://www.aghreni.com/http://www.appssavvy.com/http://www.bluepodmedia.com/http://www.catchwind.com/http://www.celltick.com/http://www.chacha.com/http://www.clickatell/http://www.cytech.gr/http://www.mobile-marketing-platform.com/http://www.mobile-marketing-platform.com/http://www.bluevibe.net/http://www.flytxt.com/http://www.frog2frog.com/http://www.i-woodintl.com/http://www.impactmobile.com/http://www.aghreni.com/http://www.appssavvy.com/http://www.bluepodmedia.com/http://www.catchwind.com/http://www.celltick.com/http://www.chacha.com/http://www.clickatell/http://www.cytech.gr/http://www.mobile-marketing-platform.com/http://www.mobile-marketing-platform.com/http://www.bluevibe.net/http://www.flytxt.com/http://www.frog2frog.com/http://www.i-woodintl.com/http://www.impactmobile.com/
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    coupons and downloadable content tousers. This service is based on textshortcodes placed in otheradvertisements.

    incentivated SMS based campaigns are created bywww.incentivated.com

    D

    Jubaloo www.jubaloo.com creates mobilemarketing campaigns over WAP, SMS,mobile video and widgets

    D

    LDMobile French company www.ldmobile.net offers opt-in push advertising throughSMS, MMS and WAP, along withkeyword advertising in WAP banners

    D

    liveAD www.liveadmobile.co.uk uses bluetoothand SMS to put advertisers directly intocontact with the audience.

    D

    MAD www.mobileandinternetadvertising.com is an Indian advertiser that providesSMS and WAP advertising

    D

    mBlox While mostly dedicated to mobile billing,www.mblox.com also offers mobileadvertising services through SMS,coupons and ticketing.

    D

    Mobile Posse www.mobileposse.com is an opt-inidlescreen service that delivers freecontent like weather, news and trivia tosubscribers along with targetted ads,coupons and promos

    D

    Mobile-worx http://mobile-worx.com is a mobile2.0 advertiser, placing ads through itsmobile ad network ZestADZ

    D

    Movoxx When an SMS containing content is sentthrough the www.movoxx.com server, itplaces geographically targetted ads inthe SMS.

    D

    MyScreen http://myscreen.com/ offers adownloadable app, which serves opt-inadvertising to subscribers

    D

    Responsemobile

    www.responsemobile.com concentrateson direct marketing for the mobileinternet. It caters to major industries,

    including financial services, IT,marketing and publishing, energy andtransport.

    D

    http://www.incentivated.com/http://www.jubaloo.com/http://www.ldmobile.net/http://www.liveadmobile.co.uk/http://www.mobileandinternetadvertising.com/http://www.mblox.com/http://www.mobileposse.com/http://mobile-worx.com/http://www.movoxx.com/http://myscreen.com/http://myscreen.com/http://www.responsemobile.com/http://www.incentivated.com/http://www.jubaloo.com/http://www.ldmobile.net/http://www.liveadmobile.co.uk/http://www.mobileandinternetadvertising.com/http://www.mblox.com/http://www.mobileposse.com/http://mobile-worx.com/http://www.movoxx.com/http://www.responsemobile.com/http://myscreen.com/
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    Ruxter Targeting small businesses,www.ruxter.com is a free mobile website creation template with anintegrated SMS messaging platform

    D

    SMSJock www.feedtext.com provides SMSJOCK,a free-to-advertisers mobile marketing

    solution that allows Radio/TV/Printoperators an easy way to broadcastthrough the mobile Internet.

    D

    Soprano Using its Mobile Enterprise MessagingSuite (MEMS), www.soprano.com.au provides SMS and MMS campaigns,voting, competitions and surveys.

    D

    Stop N Text Based in New Jersey,www.stopntext.com provides clientswith a keyword based SMS system. Theclients business information is sent to

    any user who searches that keyword.

    D

    Zapme www.zapme.com.au offers SMSinteraction through shortcodes on anyvisual advertising.

    D

    Table E: Mobile Platforms

    3CInteractive

    www.3cinteractive.com uses itsplatform, SwitchBlade, to distributesimple applications like voting andpolling, and more complex interaction

    with live radio and TV events.

    E

    Acuitymobile

    www.acuitymobile.com uses its eMAP(embedded mobile advertising platform)to deliver SMS, mobile web, andtargeted applications advertising.

    E

    Adhere www.adhere.com promise delivery of any type of digital advertising productto any device through their AdHereAllMedia platform.

    E

    Ads-click www.ads-click.com uses its AdpremoMobile platform for on-portal, SMS,MMS, mobile app and video ads. It alsoallows bidding for search and keywordadvertising.

    E

    Alcatel-Lucent

    The Advertising Selection Server fromwww.alcatel-lucent.com lets businesseshost and serve highly targetedadvertisement campaigns to mobiledevices.

    E

    Amobee www.amobee.com provides a mobileadvertising platform to operators andbrands.

    E

    http://www.ruxter.com/http://www.feedtext.com/http://www.soprano.com.au/http://www.stopntext.com/http://www.zapme.com.au/http://www.3cinteractive.com/http://www.acuitymobile.com/http://www.adhere.com/http://www.ads-click.com/http://www.alcatel-lucent.com/http://www.amobee.com/http://www.ruxter.com/http://www.feedtext.com/http://www.soprano.com.au/http://www.stopntext.com/http://www.zapme.com.au/http://www.3cinteractive.com/http://www.acuitymobile.com/http://www.adhere.com/http://www.ads-click.com/http://www.alcatel-lucent.com/http://www.amobee.com/
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    Blismobile A proximity advertiser,http://blismobile.com combinesBluetooth with thorough targeting

    E

    ChangingWorlds

    www.changingworlds.com uses itsClixSmart platform to intelligently alter the adverts that appear based on

    the consumers portal usage history.

    E

    Entriq www.entriq.com concentrates ondigital-video based advertising acrossmultiple platforms, including the mobileinternet

    E

    Friendticker Launched at MWC 2010,www.friendticker.com is an LBSmarketing company, providing customerloyalty advertising over iPhone.

    E

    Iptune www.iptune.com is a telecoms services

    company that also provides targetedmobile advertising

    E

    MADS www.mads.com has a mobileadvertising platform for operators.

    E

    MediaLayers

    www.medialayers.com places targeted,rich media ads on all mobile channels.The SMART All Screen Advertisingplatform also targets other digital andIP channels IP-TV, Web, WiFi, etc.

    E

    Medio www.medio.com run a mobile searchengine which uses mobile analytics totry and provide one-stop search resultsfor users. Their mobile adverts aretargeted and placed with the searchresults.

    E

    MobilePeople

    A provider of white label local searchengines for directory assistanceproviders, www.mobilepeople.com provides sponsored text links and

    display advertising post-search

    E

    Mobilera Based in Turkey, www.mobilera.com creates interactive advertising programswhich it distributes on its own platform

    E

    Mobisolv www.mobisolv.com operates a TargetedMobile Advertising platform calledmyAdz. They publish through WAP, SMSand MMS

    E

    Movidilo www.movidilo.com , the MovidiloMarketing interface carries fullmultimedia, with voice recognition anddownloads.

    E

    http://blismobile.com/http://www.changingworlds.com/http://www.entriq.com/http://www.friendticker.com/http://www.iptune.com/http://www.mads.com/http://www.medialayers.com/http://www.medio.com/http://www.mobilepeople.com/http://www.mobilera.com/http://www.mobisolv.com/http://www.movidilo.com/http://blismobile.com/http://www.changingworlds.com/http://www.entriq.com/http://www.friendticker.com/http://www.iptune.com/http://www.mads.com/http://www.medialayers.com/http://www.medio.com/http://www.mobilepeople.com/http://www.mobilera.com/http://www.mobisolv.com/http://www.movidilo.com/
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    Oorja www.discoveroorja.com is an Indianstart-up company who value non-intrusive advertising. Its platform usestargeted advertising with data-baseduser profiles for silver bullet profiling

    E

    Out There

    Media

    http://out-there-media.com/ is an

    operator based mobile platform providerwith a strong Central and EasternEuropean presence.

    E

    Sendandsee www.sendandsee.com maintainsmobiprint, a media serving platform,through which it displays advertisingcontent with the media content.

    E

    Waymedia Waymedia runswww.mobitouchcube.com , a proximityadserving platform based on Bluetooth& WiFi.

    E

    Table F: Mobile analytics

    Airsage www.airsage.com is focused onlocation, generating movementanalytics from mobile and wirelessinformation

    F

    Amethon www.amethon.com provides mobileanalytics products designed to be

    integrated into the mobile operator orcontent provider/aggregator's network

    F

    Bango www.bango.com is a mobile analyticscompany. It provides analytics formobile display and search advertising,and websites. It also does billing.

    F

    Flurry www.flurry.com provides mobileapplication analytics for over 1,000models of mobile device.

    F

    Localytics www.localytics.com/ does analytics formobile applications on Blackberry,iPhone and Android

    F

    M-Wise www.m-wise.com works with mobileoperators and large content providers.It offers a number of services, butfocuses mainly on content delivery,mobile marketing and analytics.

    F

    Mobilytics http:// www.mobilytics.net is a freeanalytics service, designed for mobileweb site analytics and tracking

    F

    http://www.discoveroorja.com/http://out-there-media.com/http://www.sendandsee.com/http://www.mobitouchcube.com/http://www.airsage.com/http://www.amethon.com/http://www.bango.com/http://www.flurry.com/http://www.localytics.com/http://www.m-wise.com/http://www.mobilytics.net/http://www.discoveroorja.com/http://out-there-media.com/http://www.sendandsee.com/http://www.mobitouchcube.com/http://www.airsage.com/http://www.amethon.com/http://www.bango.com/http://www.flurry.com/http://www.localytics.com/http://www.m-wise.com/http://www.mobilytics.net/
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    Motally www.motally.com tracks and reportsusage statistics on mobile websites andapplications.

    F

    Omniture www.omniture.com provides mobile

    analytics through its on-line and mobileengine, SiteCatalyst

    F

    Openwave www.openwave.com aims at mobile andbroadband operator. It providesapplication, content, marketing andanalytics support.

    F

    PercentMobile

    www.percentmobile.com measuresmobile traffic to on-line sites

    F

    Pinch Media Partnered with Tapjoy,www.pinchmedia.com provides analytics

    for iPhone and iPod Touch apps.

    F

    Tigtags www.tigtags.com provides both mobileWeb site and NFC/mobile barcodestracking and metrics

    F

    Xtract www.xtract.com uses analytics frommobile social networks to build 3dprofiles of mobile users.

    F

    http://www.motally.com/http://www.omniture.com/http://www.openwave.com/http://www.percentmobile.com/http://www.pinchmedia.com/http://www.tigtags.com/http://www.xtract.com/http://www.motally.com/http://www.omniture.com/http://www.openwave.com/http://www.percentmobile.com/http://www.pinchmedia.com/http://www.tigtags.com/http://www.xtract.com/