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Rakuten Travel App Development
Emi Takahashi, Product Manager, Rakuten Travel
Self‐introduction
2008 – 2011 Engineer 2012 – 2013 Producer of Rakuten Travel (Web) 2014 – Product Manager of Rakuten Travel Booking App and New Service
Rakuten Travel Apps
Rakuten Booking App
Quick Reservation
Best Price with Loyalty
Travel Top 10 App
PATW
World Wide Brochures
More Info for Travel
Best Travel App in Apple
App Standing Point
Cutting Edge Every Day Users Loyalty Users
How to Collect Users
ASO Event Affiliate Point Direct CampaignUser Experience
Who’s the users we want?
Short Term Users?
Long Term Users?
OR
Short Term Users < Long Term Users
Average times of trip : 4 times of the year App’s main users are loyal customers
Easy Users Leave Easily
Design Cycle
Issues
Ideas
Mock upUser Research
Destroy the Ideas
First Idea should not be the best one
User Research
Understand the issues to your UX• Not to figure out which or
what they like
Understand users behavior and thinking
Understanding the missing points
Experience
Tab Menu Drawer Manu
Difficulties
Balance of UI and Feedback Make sure what’s users really want Simple UI: It's not easy to make a choice
UI Feedback
Your Boss
User Research
Store Review
Easy
Simple
As a Conclusion: What’s App?
App is user’s favoriteApp users are Big Fans of App
App is cutting edge!
App Developing is AlwaysFun