Welcome to Growth Hack Talks

I’d like to welcome you to the first Growth Hack Talks. I’m delighted to have secured such a wonderful line-up of speakers to share growth hacking insights at the fantastic Marker Hotel Dublin. I launched Growth Hack Talks as I believe discussion leads to new ideas and new ideas lead to action. I’m keen that after all the discussion today, attendees leave equipped for action and ready to drive growth. If you have feedback, ideas or suggestions, please tweet @BenCotton or email me at ben@growthhacktalks.com. We’re excited to see where Growth Hack Talks can go and how big it can get. I hope you enjoy the day! Ben Cotton FounderGrowth Hack Talks

Schedule 8-9am Registration, tea & coffee 9am Welcome to Growth Hack Talks Ben Cotton – Founder, Growth Hack Talks 9.05am Niamh Bushnell – Dublin Commissioner for Startups 9.15am Building a Business Through Emotion and Experiences Marino Fresch - Head of Marketing, Eventbrite 9.45am Uber: Behind the Fastest Growing Company in the World Kieran Harte - General Manager, Uber 10.15am Lessons Learnt from Scaling a Blog John Collins - Managing Editor, Intercom 10.45am Tea & coffee 11am Growing an International Team John O'Keeffe - VP EMEA, Nitro 11.30am Grow a Business Not an App Marie Loridan O'Meara - Head of Mobile Publishers, Google Siobhan Gadd - Global Head of Online Sales, Google

Schedule continued…

12pm What Happens When You Remove the Fear of Digital? Eamonn Grant - Head of Online, The AA 12.30pm Lunch 1.45pm From 0 to 100 in 365 days - AdRoll's Dublin Story Marius Smyth - Managing Director EMEA, AdRoll 2.15pm How to Hack Your Way to New Customers Matthew Barby - Head of SEO & Growth, HubSpot 2.45pm How Building a Community Can Help Drive Growth Eimear O' Carroll - CTO & Co-Founder, Restored Hearing 3.15pm Tea & coffee 3.30pm How I Smashed Our Indiegogo Goal in 2 Days Elia Morling - Growth Engineer, Tribaling 4pm The Why and How of partnering with Enterprise for Startups"Noel Crawford – Cloud Ecosystem Development Manager, IBM 4.30pm Our 45 Day Launch Plan of a New Domain in a Foreign Land Graham Kinsella - General Manager, Lovin Dublin 5pm Networking drinks

Growth Hack Talks 8am-5pm The Marker Hotel Dublin Grand Canal Square, Docklands, Dublin 2

Networking drinks 5pm-7pm HQ Restaurant & Gastro Bar 1 Hanover Quay, Grand Canal Square, Dublin 2

Niamh Bushnell Dublin Commissioner for Startups

About the CommissionerNiamh Bushnell is Dublin's first Commissioner for Startups, a role created as a result of the Activating Dublin report spearheaded by Dublin Chamber of Commerce and Dublin City Council. The position has been funded privately through the DCU Ryan Academy for Entrepreneurs." At the highest level, Niamh's mission as Commissioner is to develop a voice, an image and a platform for Dublin as a great startup city, nationally and internationally. She will work in conjunction with Dublin City Council, Enterprise Ireland, Dublin's universities and Local Enterprise Offices to promote and maximise the potential of the city's startup ecosystem.

Marino Fresch Head of Marketing, Eventbrite

Talk Building a Business Through Emotion and Experiences Bio Marino is an experienced online marketer and e-commerce professional with over 15 years' experience defining marketing and web strategies, and executing strong online marketing that has a proven, measurable impact to customers. Before he joined Eventbrite, he worked with leading brands including, eBay, Expedia, Eurostar, Ryanair, John Lewis and BMW. Marino holds an MBA from Cornell University. About EventbriteEventbrite is the global marketplace for live experiences that allows people to find and create events. Since 2006, the self-service platform has helped event organisers of all kinds to sell more tickets through robust technology and promotional tools, totalling around €2.8 billion in gross ticket sales.

Kieran Harte General Manager, Uber

Talk Uber: Behind the Fastest Growing Company in the World Bio Kieran Harte became General Manager for Uber in Ireland in March 2015. Previously, Kieran has worked for some of Ireland's best known digital brands including Daft.ie and IrishTimes.com. Originally hailing from Australia, Kieran has years of working with disruptive digital business models across the world. About UberUber is evolving the way the world moves. By seamlessly connecting riders to drivers through their apps, Uber makes cities more accessible, opening up more possibilities for riders and more business for drivers. From the first ride in 2010 to launches in hundreds of cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer.

John Collins Managing Editor, Intercom

Talk Lessons Learnt from Scaling a Blog Bio John is responsible for the award-winning Inside Intercom blog, as well as social media and other content marketing projects at Intercom. Inside Intercom publishes a mix of articles on product management, customer support, design and startups. He is a former journalist and editor with over 20 years experience covering technology and business issues, most recently for The Irish Times.

About IntercomFounded in late 2011, San Francisco headquartered Intercom has raised over $30 million in venture capital and is backed by leading investors, The Social+Capital Partnership and Bessemer Venture Partners. More than 4,000 web and mobile businesses use Intercom to see and communicate with their customers.

John O’Keeffe VP EMEA, Nitro

Talk Growing an International Team Bio John was one of the first Nitronauts in our EMEA HQ in Dublin. He leads a fast growing team in his role as VP EMEA. He's responsible for all aspects of the business in EMEA including Sales, Marketing, Customer Success, Recruitment & Renewals. Prior to joining Nitro, John was the 9th employee of Salesforce.com EMEA in 2000 where his career continuously developed, ultimately becoming VP for SMB Sales for Europe.

About NitroNitro is changing the way the world works with document, accelerating the way businesses create, prepare and sign documents. From the desktop to the cloud, Nitro makes it easy to create, edit, share, sign and collaborate – online or offline. The goal: make businesses more productive.

Marie Loridan O’Meara Head of Mobile Publishers, Google Talk Grow a Business Not an App Bio Marie owns a Master degree in business from Reims Management School. After graduation, Marie started working for Google, switching French advertising budgets from offline to online. She then joined the Partnerships Group where she managed Strategic publishers. She now leads a fast paced team focusing on growing medium sized mobile applications developers. About GoogleGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages.

Siobhan Gadd Global Head of Online Sales, Google

Talk Grow a Business Not an App Bio Siobhan owns a Master degree from the University of St Andrews. Her career in politics and marketing gained her international experience in Brazil and the US. With over 7.5 years experience in Marketing Communications at Eircom, Siobhan now leads the scalable acquisitions team for the Partnerships Group at Google.

About GoogleGoogle’s mission is to organise the world’s information and make it universally accessible and useful. Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages.

Eamonn Grant Head of Online, The AA

Talk What Happens When You Remove the Fear of Digital? Bio Following the successful launch of the Made Easy Group of companies, which include Award winning brands like Flowers Made Easy, Eamonn stepped aside from the day-to-day involvement with the business in October 2012. He is now working for The AA as Head of Online, as well as providing an “entrepreneur in residence” view of future direction of the business. ""About the AATheAA.ie is one of Ireland’s leading consumer services businesses – specialising in Home, Motor and Travel services and insurance. With more than half a million customers, AA Ireland provides emergency rescue and breakdown cover for people in their homes and on the road, as well as providing insurance for more than 200,000 customers.

Marius Smyth VP Sales & MD, AdRoll

Talk From 0 to 100 in 365 days - AdRoll's Dublin Story Bio Marius Smyth is AdRoll’s managing director of EMEA mid-market sales and operations. He manages Adroll’s EMEA HQ in Dublin, where he is responsible for operations and the strategic development of AdRoll’s business across EMEA. "About AdRollAdRoll is the world's most widely used independent retargeting platform, with over 20,000 active advertisers worldwide. The AdRoll platform helps businesses in a wide range of industries use their customer data to execute high performance campaigns across platforms and devices. AdRoll provides a high degree of transparency and reach across the largest ad inventory sources.

Matthew Barby Global Head of Growth & SEO, HubSpot

Talk How to Hack Your Way to New Customers Bio Matthew Barby is the Global Head of Growth and SEO at HubSpot. He's been featured in publications such as, Forbes, Entrepreneur, The Guardian and many more, as well as writing regular columns on a number of leading marketing publications. "About HubSpotHubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 15,000 customers in 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

Eimear O’ Carroll CTO & Co-Founder, Restored Hearing

Talk How Building a Community Can Help Drive Growth Bio Eimear is co-founder and CTO of Restored Hearing, which she founded with Rhona Togher after experiencing the problem of tinnitus first hand. She has a Masters in Physics from the University of Edinburgh, where she headed up the Sound Relief clinical trial. Eimear leads R&D, strategic partnerships, and hiring at Restored Hearing. "About Restored HearingRestored Hearing aims to rid the world of avoidable hearing damage by alleviating tinnitus and protecting hearing using smart and affordable technology. Sound Relief is a scientifically proven tinnitus sound therapy headset. Used for 5 minutes a day, it reduces tinnitus in the first month of use.

Elia Morling Growth Engineer, Tribaling

Talk How I Smashed Our Indiegogo Goal in 2 Days Bio Elia is engineering growth at 5 startups in Sweden and Germany. He has 20 years experience working with brands such as Publicis, Lowe, Grey, Ericsson, SAAB, Nokia, Ericsson and Volvo. He has co-founded ReVault - the world’s first smartwatch with wireless data storage, and Edumanity - crowd-innovation for business. He is currently pre-crowdfunding a workshop kit for growth hacking at GrowthHackerDeck.com." About TribalingTribaling is specialised in helping companies to grow sustainably and rapidly by combining the latest in tribal marketing and growth hacking. The approach is holistic and encompasses business, marketing and product development.

Noel Crawford Cloud Ecosystem Development Manager, IBM

Talk The Why and How of partnering with Enterprise for Startups Bio Noel is an experienced Business Development leader, expert in partnering enterprise with startups and inventor of IBM's SmartCamp. Noel's Cloud Ecosystem Development team covers startup partnering in UK and Ireland. About IBMIBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management across on premise, cloud based and mobile systems and covering security and social systems; Cloud infrastructure as a service and Platform as a service; and the world's most advanced servers and supercomputers.      

Graham Kinsella General Manager, Lovin Dublin

Talk Our 45 Day Launch Plan of a New Domain in a Foreign Land Bio Graham Kinsella is a Dublin native, father of 2 and lover of all things French which starts with the lady of his life. Graham founded brandfinesse a company that worked with Superquinn and Tesco on additional digital revenue streams.  He was the first person to import GoPro cameras to Ireland when GoPro had 3 people in an office in California.  

About Lovin DublinLovin Dublin is well known within Irish circles for its honest reviews, great recipe hacks and tongue in cheek approach to news features. It is partly responsible for the brunch renaissance and fascination that the city has with food, with restaurants being inventive and pushing the boundaries.

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