2. What is a growth hacker? A growth hacker is not a
replacement for a marketer. A growth hacker is not better than
marketer. A growth hacker is just different than a marketer. Every
decision that a growth hacker makes is informed by growth. Every
strategy, every tactic, and every initiative, is attempted with the
aim of growing. Of course, traditional marketers care about growth
too, but not to the same extent.
3. data driven..
4. Customer demand is key Customer needs come first. Task
number one is to find out if theres any demand for a proposed
product or service. "Is it important enough to potential customers
that the right product will drive significant numbers of customers
to buy or engage with the product?"
5.
6. And here Marketers need to work more deeply with product
teams, know their customers, and get very dirty playing with data
and models to inspire new ideas. On the surface that all sounds
idyllic but in reality that means change and we all know how much
each of us, personally, loves to embrace change we didnt think
up!
7. Shoes How do companies get in front of change walk in the
customers shoes. "Once companies understand their customers, whats
relevant, how they make decisions and how your solution fits into
their outcomes, then understanding change and the path through it
becomes easy.