1. Mobile User-Engagement, Gamification & Interaction 2.
2015 Digitalsunray Media GmbH Confidential 2 Digitalsunray Media is
a full-service agency for cross-platform development digital
creatives mobile marketing & media planning Vienna Berlin 3.
2015 Digitalsunray Media GmbH Confidential 3 PREMIUM &
PERFORMANCE network Austria +400 Mio. Page Impressions / Month +10
Mio. Unique Clients / Month PREMIUM & PERFORMANCE network
international SDK & Web-Framework ADvantage
(adserver-independent) CHANNEL OVERVIEW Info & Entertainment
Sports News & Business Weather Automotive Society Family /
Women / Men / Youth Ad network ADvantage Snapshot premium and
performance publisher & partner network And many more. INFO
& ENTERTAINMENT SPORTS NEWS & BUSINESS WEATHER u.v. m. u.v.
m. u.v. m. 4. 2015 Digitalsunray Media GmbH Confidential 4 Mobile
Dos & Donts 5. 2015 Digitalsunray Media GmbH Confidential 5
DO's Think Mobile First Video Focus on metrics DON'TS GIF
fall-backs Copy-Paste Unoptimized target page Mobile Dos &
Donts 6. 2015 Digitalsunray Media GmbH Confidential 6 Mobile
Sidebar | McDonalds Sticky Teaser + Sidebar 7. 2015 Digitalsunray
Media GmbH Confidential 7 Mobile Takeover | McDonalds GIF Medium
Rectangle + Sticky MMA-Banner 8. 2015 Digitalsunray Media GmbH
Confidential 8 9. 2015 Digitalsunray Media GmbH Confidential 9 User
= Mobile Engagement I want to 'I want to'-moments 10. 2015
Digitalsunray Media GmbH Confidential 10 Mobile Engagement
Interactivity Mobile engagement lives 'in the moment': motivation
intersects ability 11. 2015 Digitalsunray Media GmbH Confidential
11 Mobile Engagement Big Data 12. 2015 Digitalsunray Media GmbH
Confidential 12 Mobile Engagement Dynamic Content 13. 2015
Digitalsunray Media GmbH Confidential 13 Mobile Engagement Benefits
USER BENEFIT Interactive user experience Personalized content
Convenience MARKETER BENEFIT ROI for marketing spend Lead
generation Data collection 14. 2015 Digitalsunray Media GmbH
Confidential 14 Editorial placement I T-Mobile Placement of mobile
ads corresponding to the content & actions 15. 2015
Digitalsunray Media GmbH Confidential 15 Weather-targeting I Nivea
Rich-media mobile marketing campaign (PreloadAd) with
temperature-targeting 16. 2015 Digitalsunray Media GmbH
Confidential 16 HTML5 GPS Ad HereinVienna iOS app promotion 17.
2015 Digitalsunray Media GmbH Confidential 17 18. 2015
Digitalsunray Media GmbH Confidential 18 Gamification Definition
Gamification: Use of game thinking and game mechanics in non-game
contexts to engage users in solving problems and increase users'
contributions. 19. 2015 Digitalsunray Media GmbH Confidential 19
Gamification Gaming Ads vs Non-Gaming Ads Source: Celtra 20. 2015
Digitalsunray Media GmbH Confidential 20 Gamification Wipe Ads vs
Puzzle Ads vs Custom Game Ads Puzzle Ads: Wipe Ads: Custom Game
Ads: Source: Celtra 21. 2015 Digitalsunray Media GmbH Confidential
21 Customized HTML5 responsive wipe ad for smartphones &
tablets HTML5 Wipe Ad I Garnier Hautklar 3in1 22. 2015
Digitalsunray Media GmbH Confidential 22 HTML5 Wipe Ad I
WienTourismus Customized HTML5 wipe ad 23. 2015 Digitalsunray Media
GmbH Confidential 23 Customized HTML5 Puzzle Ad I Coca Cola Zero
Interactive mobile campaign via customized HTML5 puzzle ad 24. 2015
Digitalsunray Media GmbH Confidential 24 Interactive responsive
selfie ad & raffle game for mobile, tablet, desktop Selfie Ad |
Garnier 25. 2015 Digitalsunray Media GmbH Confidential 25 Big Mac
Pick up Game Promo | McDonalds HTML5 responsive branded game promo
for smartphones, tablets & desktop 26. 2015 Digitalsunray Media
GmbH Confidential 26 Pizz a Burger Game Promo | Dr. Oetker Cross
platform hybridApp game & app for iOS and Android smartphones,
tablets & desktop 27. 2015 Digitalsunray Media GmbH
Confidential 27 INTERACTIVITY 28. 2015 Digitalsunray Media GmbH
Confidential 28 HTML5 Globe Ad I Garanta24 Interactive mobile
campaign via customized responsive golf globe ad 29. 2015
Digitalsunray Media GmbH Confidential 29 Customized HTML5
Interactive Ad I UPC Fiber Power customized HTML5 interactive ad
30. 2015 Digitalsunray Media GmbH Confidential 30 Customized HTML5
Kiss Ad I Coca Cola Mobile campaign with touch-interaction 31. 2015
Digitalsunray Media GmbH Confidential 31 32. 2015 Digitalsunray
Media GmbH Confidential 32 Customized HTML5 Xmas Snow Globe Ad I
Coca Cola Mobile campaign with motion-sensor interaction 33. 2015
Digitalsunray Media GmbH Confidential 33 Customized HTML5 Panorama
Ad I Desperados Mobile campaign with motion-sensor-interaction 34.
2015 Digitalsunray Media GmbH Confidential 34 RotationAd I Mercedes
4MATICt Interactive HTML5 tablet-super-banner-campaign via
gyroscope-sensor 35. 2015 Digitalsunray Media GmbH Confidential 35
MOBILE VIDEO 36. 2015 Digitalsunray Media GmbH Confidential 36
Mobile Video 37. 2015 Digitalsunray Media GmbH Confidential 37
Mobile Video 38. 2015 Digitalsunray Media GmbH Confidential 38
HTML5 Inline & Fullscreen Video Ads Branding campaign via rich
media interactive video ads 39. 2015 Digitalsunray Media GmbH
Confidential 39 3D Video Ad | Jameson Facebook and Instagram video
ad with 3D-effect 40. 2015 Digitalsunray Media GmbH Confidential 40
Creativity 41. 2015 Digitalsunray Media GmbH Confidential 41
Rubberband Ad | Henkel Cannes Lions 2014 shortlist mobile, Gold
winner Montreux & IAB WebAd, finalist NY Festival, 42. 2015
Digitalsunray Media GmbH Confidential 42 Rubberband Ad | Henkel
Cannes Lions 2014 shortlist mobile, Gold winner Montreux & IAB
WebAd, finalist NY Festival, 43. [email protected]
Phone: +43 660 344 49 40 Office Vienna: Otto-Bauer-Gasse 6/2, 1060
Vienna, Austria Office Berlin: Stralauer Allee 2A, 10245 Berlin,
Germany THANK YOU!
