ADVERTISEMENT & SALES PROMOTION

ANUJITH KR

ROLL NO 8

S3 MBA

Introduction• TV is a constant presence in most Indians' lives.

With its fast-moving, visually interesting, highly entertaining style, it commands many people's attention for several hours each day.

• Studies have shown that television competes with other sources of human interaction such as family, friends, church, and school in helping young people develop values and form ideas about the world around them.

• It also influences viewers' attitudes and beliefs about themselves, as well as about people from other social, ethnic, and cultural backgrounds.

What are some of your favourite TV advertisements? Why?

Advertisements of IDEA features

• Message are conveyed easily

• Use of jingles

• Celebrity Brand Endorsements

• Focus more on Value added services

• Such as Internet,callertunes,alerts etc

Steps in creating effective advertising messages

Message strategy Creative

conceptMessage execution

Message strategy

general message that will be communicated to consumers

Identifies consumer benefits

Creative concept

The idea that will bring the message strategy to life in a distinctive and memorable way and guide specific appeals to be used in an advertising campaign

Characteristics of the appeals include:

Meaningful Believable Distinctive

Message Execution

Aattractive, attention getting

Simple and easy to understand

Able to create the perception as defined in the creative strategy

The message execution should be:

How effective are messages are creative strategy?

Ads of Idea conveys Used Widely allover India

High brand value

Dependable network

Highest coverage than any network

Promotes CSR activities such as save paper campaign etc

How are they creating customer preference and loyalty & building brand equity?

• Providing customized postpaid packages

• Attractive plans and benefits.

• 3G & 2G benefits.

• Network coverage.

• Customer support,