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the good ad was camlin permanent markers(widow scene),while the bad ad was workplace worksafety (boiling water falls over the body) for videos : youtube
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5
GOOD ADVERTISEMENT &BAD ADVERTISEMENT
GROUP MEMBERS FATIMA IKRAM
SHAHID NAWAZ BANGASHSANIYA RAZA
ROMA RIAZSAAD BIN KAMAL
•Disseminate information about a product,brand or company
•The purpose of promotions is to cause awareness
ADVERTISEMENTS
A paid form of non personal communication from an identified
sponsor.
Point of purchase advertisement
Place advertisement Online advertisement
Direct response advertisement
Media advertisement
ADVERTISEMENT TYPES
TV advertisement
Good advertisement
Bad advertisement
CHARACTERISTICS OF A BAD ADVERTISEMENT
Media plan missed the mark
Uninspired creative strategy
Lack of technical sophistications
Unattractive
Unconvincing product claims
Bad Advertisement
It is extremely distressing
Suggestions for Bad Ad
Put an enliven creativestrategy
Give guiding ads than to evoke Emotions of fear
More Suggestions
Exposure
Information and awareness
Camlin markers
CHARACTERISTICS OF A GOOD AD
Exposure
intentions
Characteristics
Understood
Attention
Comprehension
Comparisons
Exposure
Motivation