MOBILESTUPID SIMPLE GUIDE TO KEYWORDS

EDU-ACTIONT E A C H I N G ,  RE-L E A R N I N G  &  APPLYING

Keyword Optimization is FREE and it isthe only thing you have 100% Control

Over. So take advantage of it. Strive fora A+ Visibility Score.

MOBILE ACTION LESSON 1

Users find you through keywords, soKNOW your user demographic, behavior

and intentions.

MOBILE ACTION LESSON 2

Learn the different colloquial lingo inyour niche, market, localization, age

demographic. (i.e. hella is a bay area term)

MOBILE ACTION LESSON 3

100 Characters with iTunes ConnectNo Keywords in Android. Keywords are

placed in the description. 4000Characters allowed in Description for

AndroidMOBILE ACTION LESSON 4

255 character limit within the app namefor iOS.

30 character limit within Google Play AppName.

MOBILE ACTION LESSON 5

Keywords are allowed in the App Name

Do Not Add More than 3 Keywords in yourApp Name - It could get rejected

MOBILE ACTION LESSON 6

Do Not Add More than 2-3 Keywords inyour description for Android - It could

penalize your ranking for overuse ofkeywords.

MOBILE ACTION LESSON 7

User Intention + Search Volume +Competition + Keyword Increase % + # of

Apps Using your Keyword = OptimizedKeyword

MOBILE ACTION LESSON 8

Search Volume - Every day watch howkeywords search volume change.

Document the trend. Do this for 1 month.

MOBILE ACTION LESSON 9

Documenting the search volume for 1month will give you a good idea on whichkeywords will be searched for the most in

a particular day.MOBILE ACTION LESSON 10

Studying your direct competitors or'suggested search' keywords are great

methods to find keywords.

MOBILE ACTION LESSON 11

Do not use generic or broad keywords. Ex: game, free, best, cool

MOBILE ACTION LESSON 12

Search in the app store and learn howmany apps are using your selected

keywords. This will help you gauge yourkeyword increase %.

MOBILE ACTION LESSON 13

Add your app name in your keyword list.

MOBILE ACTION LESSON 14

Do not use spaces in your keywords whensubmitting to iTunes Connect.

MOBILE ACTION LESSON 15

Using a low search volume keyword isokay because it will eventually gain

traction but Do Not use keywords thathave no search volume.

MOBILE ACTION LESSON 16

Use plural keyword and do not duplicatewith singular keyword.

MOBILE ACTION LESSON 17

Find keywords that have high searchvolume but low number of apps using it.

MOBILE ACTION LESSON 18

Use Specific Keywords EX: bmx tricks

MOBILE ACTION LESSON 19

If the search volume is high for long termkeyword; it is better to use than a short tail

keyword.

MOBILE ACTION LESSON 20

Short tail keywords are great formcombination keywords.

MOBILE ACTION LESSON 21

Use commas to separate keywords iniTunes Connect

MOBILE ACTION LESSON 21

Keyword Maintenance: Update yourkeywords 2-3 times per month.

MOBILE ACTION LESSON 22

Compare each keyword performance witheach keyword updates

MOBILE ACTION LESSON 22

Keywords have a life cycle. Top keywordstoday may not convert downloads for you

tomorrow.

MOBILE ACTION LESSON 23

Ranking Top 10 and higher in all yourkeywords will get you an A+ visibility score.

MOBILE ACTION LESSON 24

Getting Ranked as Top 1 in your keywords,does not mean you are converting the

impression as a download.

MOBILE ACTION LESSON 25

If you have a 4+ star average reviews andrating, you can expect a daily download of50-100 for each keyword that has a search

volume of 60-100.MOBILE ACTION LESSON 26

Once you have optimized your keywords,your conversion rate needs to be

optimized. Find out how:www.mobileaction.co

MOBILE ACTION LESSON 27