Download pdf - 27 stupid simple lessons for keyword optimization

MOBILESTUPID SIMPLE GUIDE TO KEYWORDS

EDU-ACTIONT E A C H I N G , RE-L E A R N I N G & APPLYING

Keyword Optimization is FREE and it isthe only thing you have 100% Control

Over. So take advantage of it. Strive fora A+ Visibility Score.

MOBILE ACTION LESSON 1

Users find you through keywords, soKNOW your user demographic, behavior

and intentions.


Learn the different colloquial lingo inyour niche, market, localization, age

demographic. (i.e. hella is a bay area term)


100 Characters with iTunes ConnectNo Keywords in Android. Keywords are

placed in the description. 4000Characters allowed in Description for

AndroidMOBILE ACTION LESSON 4

255 character limit within the app namefor iOS.

30 character limit within Google Play AppName.


Keywords are allowed in the App Name

Do Not Add More than 3 Keywords in yourApp Name - It could get rejected


Do Not Add More than 2-3 Keywords inyour description for Android - It could

penalize your ranking for overuse ofkeywords.


User Intention + Search Volume +Competition + Keyword Increase % + # of

Apps Using your Keyword = OptimizedKeyword


Search Volume - Every day watch howkeywords search volume change.

Document the trend. Do this for 1 month.


Documenting the search volume for 1month will give you a good idea on whichkeywords will be searched for the most in

a particular day.MOBILE ACTION LESSON 10

Studying your direct competitors or'suggested search' keywords are great

methods to find keywords.


Do not use generic or broad keywords. Ex: game, free, best, cool


Search in the app store and learn howmany apps are using your selected

keywords. This will help you gauge yourkeyword increase %.


Add your app name in your keyword list.


Do not use spaces in your keywords whensubmitting to iTunes Connect.


Using a low search volume keyword isokay because it will eventually gain

traction but Do Not use keywords thathave no search volume.


Use plural keyword and do not duplicatewith singular keyword.


Find keywords that have high searchvolume but low number of apps using it.


Use Specific Keywords EX: bmx tricks


If the search volume is high for long termkeyword; it is better to use than a short tail

keyword.


Short tail keywords are great formcombination keywords.


Use commas to separate keywords iniTunes Connect


Keyword Maintenance: Update yourkeywords 2-3 times per month.


Compare each keyword performance witheach keyword updates


Keywords have a life cycle. Top keywordstoday may not convert downloads for you

tomorrow.


Ranking Top 10 and higher in all yourkeywords will get you an A+ visibility score.


Getting Ranked as Top 1 in your keywords,does not mean you are converting the

impression as a download.


If you have a 4+ star average reviews andrating, you can expect a daily download of50-100 for each keyword that has a search

volume of 60-100.MOBILE ACTION LESSON 26

Once you have optimized your keywords,your conversion rate needs to be

optimized. Find out how:www.mobileaction.co
