Your 4 Step Guide to Choosing a Call Tracking Vendor

Evaluating & Choosing The Right Analytics Vendor for Your Business

Ashley ColemanErica HawkinsDemand Generation ManagerContent Marketing Manager

@i_am_coleman@ericahawkinsatl

Why Call Analytics?

The number of calls driven to businesses from all mobile ads and web will grow from 93 billion this year to 160 billion by 2019. - BIA/Kelsey

2019

2016

1. PREPARE2. IDENTIFY 3. PERSONALIZE4. INVESTIGATE

1. PREPARE BEFORE YOU GET ON THE PHONE

PREPARE

How Many Website Visitors You Have?

What Do You Want to Track?

Local, Toll FreeYour Own Number

Questions You Should Ask• What is included in the base package and what are

considered add on features? • Do you have any tools in place to protect businesses who

share sensitive information over the phone?• How do you prevent call spam?

2. IDENTIFY FEATURES YOU NEED & WANT

Features You’ll Need• Free Trial• Quick & Easy Setup Up• No contract• Call Recording• Dynamic Number Insertion

Features You’ll Want

• Instant notifications• Outbound tracking for lead

response• In-depth information on

callers• Multichannel Attribution

Powerful Reporting

• Calls by Day and Time• Unique Callers• First time callers• Calls by Keyword• Calls by Landing Page• Custom Reports & Easy Export

3. PERSONALIZE YOUR APPROACH

WHAT DOES YOUR MARTECH STACK LOOK LIKE?

RECOMMENDED INTEGRATIONS

RECOMMENDED INTEGRATIONS

• CRM • Marketing Automation• Webhooks & API

CALL TRACKING FOR AGENCIES

CALL TRACKING FOR AGENCIES

White label Implementation cost

4. INVESTIGATE CUSTOMER TESTIMONIES

CASE STUDIES• What metrics are they able

to change? • Did they lower ad spend? • Did they boost revenue? • How did it impact the

bottom line?

SOFTWARE REVIEW PLATFORMS

• See what customers are saying• G2 Crowd Yelp for software• Compare Usability, Support,

Product

ASK YOUR NETWORK OF PEERS

QUESTIONS?