What Should My Blog Say? Learn to Write Blogs that Suit Your Business

What Should My Blog Say?

Learn to Write Blogs that Suit Your Business

Amber Atkins

Today’s Speaker

Carrie RollwagenCommunications Director

#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

Question #1:“I hate blogging.”


#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 4

“Why Do I Need to Blog?”

• Establish yourself as the expert• Customer loyalty/retention and upselling• Build Google authority through SEO/keywords

• Bring in new customers ... maybe

Question #2:“How do I use SEO terms

in my blogs?”



WHY Optimize Your Blog

• Google likes to know what you’re about• Google likes to see fresh, new content• Google likes when people visit your website and stay for awhile


HOW Do I Optimize My Blog?• Blog title• Headlines (H2)• First sentence• 2 or 3 times• Change up your phrasing• Add links to keywords• Use keyword in URL• Use keyword in Alt text• Rewrite metadescription• Use Yoast (or similar plugin)

Question #3:“How do I come up

with topics?”



“How Do I Come up with Topics?”• What do you have going on? (sales, etc.)• What do you have to teach? (tips, how-tos, alternate product uses)• What do you have to share? (behind-the-scenes, customer success)• What questions from customers, strangers and friends?• What is your competition blogging about?• What are you already producing? (newsletters, pamphlets,

onboarding packages)

Calendar: Organize Your Topics

• Determine frequency and choose posting days• Add important company dates and info• Search for additional dates from: city functions, major holidays, silly

holidays• Schedule content due a week ahead of time• Feel free to upset calendar for newsworthy topics


Calendars at infomedia.com/blog


Question #4:“Who should write

my blog?”


“Who Should Write My Blog?”

• You?• An intern?• All employees?• Select employees• A ghost


Question #5:“How do I share my blog

on social media?”


Share Blogs on Social Media

• Be succinct• Inform and entertain• Use photos


Share on Facebook

• Don’t expect a return from organic search• Don’t use salesy words like “sale” or “free”• Stay away from “blog” and “post”• Share from your personal page if applicable


Share on Twitter

• Think about using a scheduler like Hootsuite• Search for common hashtags that reflect your content• With or without a picture is okay


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Share on Instagram

• Caption doesn’t link to outside content on basic account• Add “link in profile” to caption and link your profile to your blog• Business accounts get more privileges• More background and brand building than actual link


19

Share on Snapchat

Hahaha, just kidding


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What Should My Blog Say? Learn to Write Blogs that Suit Your Business