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If you are new to the concept of Content Marketing, or you want a quick way to explain this new marketing concept to your friends and co-workers, check out this brief video with a simple explanation of Content, the Content Experience, and Content Marketing.
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What is Content?
It is Your Programmingfor Your Audience.
Infographics and Educational Quizzes
Articles and Stories
Videos and Photographs
The Content Experience is the user’s benefit of your content presented on..
a website or a mobile device.
Content Marketing is..
the strategy of creating and distributing content to engage your target audience.
In a Content Marketing Strategy, content is high quality…
it is emotionally relevant, and it is usually free.
When strategically executed, a content marketing plan will deliver valuableinformation that drives consumer action.
This has been a presentation of
Vermont Small Business Marketing Associates