Transcript
Page 1: What is content marketing (and how can I get some?)

What is Content?

It is Your Programmingfor Your Audience.

Infographics and Educational Quizzes

Articles and Stories

Videos and Photographs

Page 2: What is content marketing (and how can I get some?)

The Content Experience is the user’s benefit of your content presented on..

a website or a mobile device.

Page 3: What is content marketing (and how can I get some?)

Content Marketing is..

the strategy of creating and distributing content to engage your target audience.

Page 4: What is content marketing (and how can I get some?)

In a Content Marketing Strategy, content is high quality…

it is emotionally relevant, and it is usually free.

Page 5: What is content marketing (and how can I get some?)

When strategically executed, a content marketing plan will deliver valuableinformation that drives consumer action.

Page 6: What is content marketing (and how can I get some?)

This has been a presentation of

Vermont Small Business Marketing Associates