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Presentation for the Innovation Workshop at Digital First 2014, in Brussels. A workshop on how video impacts a corporations way of communicating, to any of his stakeholders, whether it's internally to its employees or externally to the broader audience.
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VIDEO AS DRIVING FORCE IN CORPORATE COMMUNICATIONS
Philip Swinnen 87seconds
Challenges
Source: European Monitor 2014
Challenges IN CORPORATE COMMUNICATIONS
Top 4 issues for communication management in Europe since 2008
short - didactic - dynamic to-the-point - impactful - essentialengaging - clear - informative
Growing importance of EFFECTIVE communications
CORPORATE VIDEO
Video Marketing Facts 2014
Video Marketing Facts 2014
50+%
OF COMPANIES is already using corporate video
(Axonn)
Video Marketing Facts 2014
BY 2017, VIDEO WILL ACCOUNT FOR
OF ALL consumer internet traffic69%
(Cisco)
Video Marketing Facts 2014
64%
OF MARKETERS expect video to dominate theirmarketing strategies in the near future
(Nielsen)
Video Marketing Facts 2014
hasbecome
over 25%
of ALLonlineviewing
MOBILE VIDEO VIEWING
(Ooyala)
Video Marketing Facts 2014
Youtube receives over
unique visitors per month
(Youtube)
1 BILLION
–The Guardian, July 2, 2014
“Video is the future of content marketing”
WHY VIDEO?
• Engaging & dynamic
• Short & to-the-point
• Differentiate from competition & include your branding
• Increase internet conversion
• Analytics & metrics
• Narrowcasting
THE Strength of the play button
VIDEO CASES
EXTERNAL communications
!
!
!
INTERNAL communications
Company presentationProduct explanationFinancial reporting
!!
!CSR campaignChange managementHR announcement
Instruction manualEvent communicationMarket studies
!!!
Education and trainingRebranding
CASE STUDIES 87seconds
Instruction MAnUALS Daikin Europe
Instruction MAnUALS Daikin Europe
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