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Copyright © Headoo 2016 - all rights reserved Social Gallery Create one-to-one relationships with your customers

Use the UGC of your customers & display them through a social gallery

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Page 1: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Social GalleryCreate one-to-one relationships with your customers

Page 2: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Insight

Because UGC is AUTHENTIC

83% of consumers trust UGC more than advertising.

of customers seek user generated content (UGC) on social media before buying

Why?

65%

Page 3: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Headoo solution

Aggregate UGC featuring your brand and increase your brand awareness while measuring your digital impact.

Allow your customers to take part, whether they are on-site (event, in-store) or online

Amplify your event impact and increase your brand awareness by multiplying visual content about your brand

Integrate brand content on your Social Gallery

Page 4: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

How does it work ? Create one-to-one relationships with your customers

Page 5: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

#Hashtag tracking

Collect the contents created by your clients on social media. From Headoo backoffice, moderate the collected contents in order to display only the publications that you want on your Social Gallery.

Headoo Back office - Moderation

Page 6: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Display and Amplify

Display your Social Gallery on screens during events, in-store or on your website. You juste have to copy and paste the URL that Headoo gives you! Use the Headoo template or create your own design by using Headoo API.

Headoo Template Mosaic

Headoo Template Social Wall

Template created by the brand supplied by Headoo API

Page 7: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Display and Amplify

Display your Social Gallery on a website …

… and/or on a screen during an event or in your point of sale.

WEB EVENT

Display your Social Gallery on screens during events, in-store or on your website. You juste have to copy and paste the URL that Headoo gives you! Use the Headoo templates and create your own design by using Headoo API.

Page 8: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Measure the digital impact of your operation

Over 70 metrics Access to all contents created Emails collected Likes, shares, comments CTR Geolocation Facial Recognition…

Page 9: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

OptionsMake the most of all Headoo’s possibilities

Page 10: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

GIF / Video

Headoo Social Gallery can also display GIF and videos in addition to your text content and your photos

GIF

WEB

EVENT

Page 11: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Add other streams

Visual Streams

#hashtags

Physical Devices

Brand content

APIIn addition to streams coming from the social networks, add visual

streams from connected devices (Social Photographer, photo booth…), or brand content.

EVENT

Page 12: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Authorization request and a thank message

Ask for permission to use contents of users by automatically sending to them a message on Twitter and

Instagram (with your brand account)Send automatically a thank message when you

use the users contents (with your brand account)

WEB

EVENT

Page 13: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Other options

Tracking of others #hashtags

Example: #Nike but also #NikeRunning #NikeWomen #NikeSkateboards…

WEB

EVENTWEB

White Label

Choose the URL of your Social Gallery by choosing the domain name that you want.

Headoo Brand is completely erased.

Page 14: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Some brands already use UGCOn their websites or in physical places.

Page 15: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Estée Lauder, February to November 2015 - London

street: social photographers

UGC : selfies #IamBeauty

brand: product contents

A collaboration with: - Estée Lauder (Brand) - Cosmopolitan (Agency) - Headoo (Service Provider)

Instagram : 5800 posts 130 collected e-mails

(photographer)

Per month

See the website: http://iambeauty.cosmopolitan.co.uk/

Page 16: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Longchamp, June to December 2015 - Worldwide

See the website : http://lepliage20.longchamp.com/?dp=me-and-my-le-pliage

In-store event: social photographers

UGC : photos sent by email + text

Video : https://vimeo.com/112409258

Page 17: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

American Eagle Outfitters, April 2015 - London

850 pictures 55K facebook displays

See the website: http://headoo.com/fr/diaporama/784/mosaic

In-store event: photos taken by connected hostesses

UGC : selfies

Page 18: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Coca-Cola, December 2015 to December 2016 - Accor Hotel Arena

Website

Gif Booth

See the video: https://vimeo.com/150673762

Page 19: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

JA0, 22 March 2016 - Paris

UGC : selfies #JAO2016

See the video: https://vimeo.com/160265938

Samsung Galaxy Cam photos taken by connected hostesses

Page 20: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

NYX-, 19 May 2016 - Paris

UGC : selfies #NYXFACESAWARD

Gif booth

Samsung Galaxy Cam & Social Photographer

Page 21: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Page 22: Use the UGC of your customers & display them through a social gallery

Copyright © Headoo 2016 - all rights reserved

Mentions légales :

This presentation created by Headoo was drafted in strict confidence and for the unique purpose of allowing Headoo customers assess the value of the proposed solution .

The customer will limit the spread of the presentation to employees only have to know for the purposes of the assessment, and agrees not to disclose directly or indirectly to a third part all or part of the presentation and the information contained therein without the prior agreement of HEADOO .

HEADOO reserves all rights of use , reproduction, representation and presentation related to this adaptation.

Copyright © Headoo 2016 - all rights reserved

Paris - London - São Paulo - Montreal Contact the team : www.headoo.com/fr/contact