Attain Search Marketing

Matthew Robinsonmatthew.robinson@keyteq.no

www.keyteq.no

Attain

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Proven search engine optimization

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The history of search

New rules of search

Selling SEO

Career in search

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Technical

Content Trust

Google ranking

The three principles of

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“ We want to be number one in Google ”

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Which is the

number one result?

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“ Being number one and ten blue links is dead ”

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“ The new rules of Google ”

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Introducing the Google zoo

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Targets low quality links

Penguin

Don’t think link building

thing Audience building

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Targets low quality Content

Panda

Answer questions provide value

Rewards good user experience

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Improves local search

Pigeon

Looks for local search signals

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A new search Engine

Hummingbird

Panda, penguin and pigeon

are part of if

Entity search

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Old Google “obama”

Evolution

New Google a person

connected to people, places

and things

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Click to watch

Click to listen

Click to Buy

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Merging paid results with organic

Engagement on the Google server

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Merging paid results with organic

Engagement on the Google server

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Providing answers

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Schema

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Publisher The people behind the content

Google business Wikipedia

Google maps Google plus

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The Attain method

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The attain method

Control

KPI, funnel analysis, dashboards, multivariate testing, reporting

Strategy

keyword analysis, content audit, schema map, tracking map, KPI analysis

Amplification

campaign management, content marketing, social media advertising, video ads, seo,

Optimization

content creation, content optimization, schema implementation, tracking set

up, landing page creation, Adwords set up, social media ads

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If Google can’tFind your content

It won’t index it

Crawler

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4954 Duplicate title 2478 duplicate content 8872 overlong title 1142 missing description

Optimize meta titles Optimize descriptions Add image descriptions Add Google publisher tags

Add sitemap URL rewrite Fix W3C errors Configur site caching

Optimize image size Add Schema Add Facebook graph Reduce javascript above the fold

Technical Optimization

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Competitive domain

authority

Authority does not flow through

the site

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Google now displays a non mobile friendly warning

With results

Google also displays a slow warning in results

From 21st April Google will Penalize non mobile

friendly content

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Products

Schema

Let Google

display the

information

the right way

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Any Questions?