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Home is Where the App Is
Matt Hobbs, JUST EAT
Mobile Marketing Life Conference27 November 2014
Hello, I’m...
Matt HobbsMobile Product Lead
at
At JUST EAT we connect hungry people..
..with our takeawayrestaurant partners
Our mission?
To empower consumers to love their takeaway
experiencewherever they are
So where are our consumers?
Everywhere.Even at home.
Our App’y Family
Key Mobile Takeaway
H1 2014 JUST EAT processed 20.6m orders in the UK
June 2014: 56% of UK orders were mobile
Of course that wasn’t just pizza.
Our mobile app goal is to give you a superpower..
..to order takeaway in a few taps.
The Home of the ‘Future’
Source: http://allencentre.wikispaces.com/Heath+Robinson
The House of the Future, Now
• Quantified becoming SmartTrack, adjust, improve.
• EngageableYou can have a two way ‘conversation’ with your home
• A Hackable PatchworkNo sleek integration, just things that talk together
Quantifiably ‘Smart’
The ‘quantified self’ movement is all about us.
By knowing what we do, our habits can improve.
Easily digestible info, little steps, big change.
A quantified house does this for our environment.
Source: http://www.the-hot-spot.net/hands-on-with-the-moto-360/
Talk with your home
Have An Engaging Conversation
Source: https://medium.com/@frogdesign/when-objects-talk-back-8eff3b252482
Heath Robinson 2.0
“Are you hungry?”
The distant future (the year 2015?)
Welcome home!
“I’m on, and ready!”
Perfect pizza mood lighting
Try. Fail. Learn. Repeat.
We don’t always know what will work..
“We shape our tools,then our tools shape us”
Thanks for listening!Any questions? Thoughts? Feel free to get in touch:
Email: [email protected]: @isUseful
