THE GOLDEN SAVIORSubmitted byROHIT JAINRoom mo.-36 SEMESTER- 6B.COM(E)ST.XAVIER’S COLLEGE, KOLKATA

PROJECT GUIDEMS. SOMA NATHAssistant professor

CONTENTS

√ OBJECTIVE OF THE STUDY

√ INTRODUCTION

√ MAIN CONTENTS

√ 4 P’S OF MARKETING MIX FOR JUTE

√ SWOT ANALYSIS

√ RESEARCH METHORDOLOGY

√ DIAGRAMATIC DATA INTERPRETATION

√ RECOMMENDATIONS

√ LIMITATION OF THE STUDY

√ CONCLUSION

√ BIBLIOGRAPHY

OBJECTIVE OF THE STUDY

CREATE AWARENESS ABOUT JUTE AND JUTE PRODUCTS

SHOW HOW JUTE AND JUTE PRODUCTS CAN HELP ACHIEVE SUSTAINABLE DEVELOPMENT

PROVE IT IS THE “FIBER OF THE FUTURE!”

INTRODUCTION

JUTE-THE GOLDEN FIBRE

GRADES OF RAW JUTE

THE INDIAN TEXTILE INDUSTRY

THE JUTE AND JUTE TEXTILES INDUSTRY

REGULATORY ORGANIZATIONS IN JUTE SECTOR

MAIN CONTENTS

JUTE DIVERSIFIED PRODUCT: A GOLDEN OPPORTUNITY

METHOD OF CULTIVATION

JUTE FABRIC MANUFACTURING IN INDIA

ADVANTAGES OF USING JUTE MADE GOODS AND ARTICLES

4 P’S OF MARKETING MIX FOR JUTE

PLACE

Raw jute fibre producer:farmer (unorganised sector)

Primary and secondary market raw jute suppliers

Jute conventional product manufacturer: jute mills

Jute diversified products:SMEs (Unorganised sector)

Use of jute products:Buyers association and end users. followed by its reuse , recycle or disposal.

SWOT ANALYSIS

STRENGTH

WEAKNESS

OPPORTUNITY

THREAT

RESEARCH METHERDOLOGY PRIMARY DATA

-QUESTIONNAIRE

-OBSERVING

-PERSONAL EXPERIENCE IN FIELD OF RAW JUTE SECONDARY DATA

-WEBSITE

-ANNUAL REPORT OF MINISTRY OF TEXTILE

38

2

USE OR PURCHASE OF JUTE PRODUCTS

Yes

No

Jute Floor Coverings

Jute Bags

Twine, Ropes, Cordage, etc.

Hessian, Sacking, Scrim, Carpet Backing Cloth (CBC)

Jute Geo-Textile

Jute Composites

Jute Particle Board

Jute Handicrafts

Jute Apparels

0 5 10 15 20 25 30 35 40

14

35

15

3

1

1

2

19

6

TYPE OF JUTE PRODUCTS USED OR PURCHASED

TYPE OF JUTE PRODUCTS PUR-CHASED

0

5

10

15

20

25

30

28

19

2

11

OCCASION OR MOMENT FOR BUYING JUTE PRODUCTS

OCCASION OR MOMENT FOR BUYING JUTE PROD-UCTS

11

18

25

12

13 1

CRITERIA FOR BUYING JUTE PRODUCTS

Price

Quality

Appearance

Durability

Eco Friendliness

Others

16

522

27 1

SOURCE OF PURCHASE OF JUTE PRODUCTS

Retail Outlet

Super mall

Exhibitions/Fairs

Online Purchase Via Internet

As Gifts

Others

34

6

LEVEL OF SATISFACTION WITH JUTE PRODUCTS

Yes

No

11

26

3

JUTE PRODUCTS - AN ALTERNATIVE TO SYNTHETIC PRODUCTS

Strongly Agree

Agree

Disagree

Strongly Disagree

4

1611

7 1

FAVOURED PRICE CATEGORY

Up to 100

100 - 250

251 - 500

501 - 1000

More Than 1000

7

33

ADVERTISEMENT AWARENESS OF JUTE PRODUCTS

Yes

No

11

1

33

51

6 4

BRAND OF JUTE PRODUCTS KNOWN

Aaltex

Bidbi

The Jute Shop

Earthen Me

Favola

Green Junction

Others

100%

Jute product as a environmental saviour:

Jute as a environmental saviour: yes Jute as a environmental saviour: no

RECOMMENDATIONS

Retain and if possible, increase the market for traditional Jute and Kenaf

products

Develop new applications of jute and increase its quality

Make use of the Sustainable Development Agenda

Increase Consumer Awareness by highlighting the environment friendliness

of Jute and Kenaf

Address Trade Issues and Supply side Management Issues

Create a Research & Development Network

Highlight Employment Opportunities

LIMITATION OF THE STUDY

Small sample size

Constrain of time and money

Unwillingness of some of the respondents

Lack of active participation

Lack of experience in collecting information except guidance of the project guide

CONCLUSION

STAND APART…MAKE YOUR PRESENCE

FELT….

“ADOPT JUTE”

Nature’s best essence is felt when we live

“NATURALLY”

Of all the loss encountered the only

Gateway for a greener planet is

‘JUTE”

BIBLIOGRAPHY

http://www.jute.com http://www.jutecomm.gov.in http://www.wikipedia.org http://www.ministryoftextile.gov.in http://www.jute.org http://www.worldjute.com

The End