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INFLUENCER MARKETING
THE BASIC OF
By: Lingga WastuInbound Marketing Strategist at Ydigital Asia | Founder @belajardrcinta
Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
What Is Influencer Marketing?
Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand. Marketing: The action or business of
promoting and selling products or services.huffingtonpost
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Social media communication has leveled the playing field and given anyone and everyone the opportunity to share their voice. Anyone with internet access can share their opinion and content, and if they do it well enough- become an influencer. Teaming up with the right influencer means that you’re getting someone who has an established voice in your niche saying that you’re “cool” and “worth buying.”
What has made influencer marketing unique?
Whether your brand is big or small, and whether you are B2B or B2C, there are influencers in your space and you should be building relationships with them.
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TAKE A NOTE!!!
But just because influencers help your message get heard, it doesn’t mean that it resonates.
Or even makes you money.
TO FIND THE RIGHT INFLUENCERS FOR YOUR
BRAND, YOU NEED CRAFT AN INFLUENCER
PERSONA. Find people who match your buyer persona and have a large number of relevant, engaged followers.
Three central criteria can be used to help you choose the right influencers for your brand: therelevance of the influencer’s audience, the influencer’s prominence within their space, and the size
of their audience.
How old is my target buyer? What is the marital status of my target buyer? Where does my buyer live? What is the gender of my target buyer? What’s the income level of my target buyer? What brand affinities does my target buyer have? What are the interests of my target buyer?
Answer the following questions about your ideal customer to see if there’s a match between them and the demographic profile of your influencer’s audience.
Depending on which platform you’re vetting influencers on, there are a number of tools you can use to answer these questions in regards to their audience.
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