Basic of influencer marketing

Satoshi Motoi

What is influencer marketing

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers

-Wikipedia

Google trends

One of trend in 2017

http://www.business2community.com/content-marketing/top-8-content-marketing-trends-2017-infographic-01761983#zM4JWlfCUVrVoekj.97

Why so important?

like a native advertisement

Helps build SEO

Cost effective/higher ROI

Build brand awareness

HOW TO DO INFLUENCER MARKETING

Developing the goal

Brand awareness

Lead generation

Engagement

sales

Customer retention/ loyalty

Identify and find right influencer

Blogger

Customer

Member of purchasing

group

Industry experts and analysist

You tuber

Create content wroth sharing

Create content with influencers

Use content which influencers already have

Case study

Airbnb with influencer

https://www.youtube.com/watch?v=ZSIhEbD6hpQ&t=17s

Cost (example)

Airplane $1,300*2=$2,600

Hotel (Airbnb) $200*6=$1,200

Rent a car $200 (1week)

Total $3,000

$3,000/300,000= $0.01/ view

Cost effective

Reference The Top 8 Content Marketing Trends in 2017

http://www.business2community.com/content-marketing/top-8-content-marketing-trends-2017-infographic-01761983#zM4JWlfCUVrVoekj.97

3 simple ways to partner with social media influencers for your brandhttp://www.business2community.com/social-media/3-simple-ways-partner-social-media-influencers-brand-01514366#Rp04VFsTHpef45jS.97

The Complete Guide to Influencer Marketing: Strategies, Templates & Tools http://contentmarketinginstitute.com/2014/06/influencer-marketing-strategies-templates-tools/

Question

Do you have any influencer?

If yes, who are they?

Does your business have content with influencer or plan to?