Q&Me is online market research provided by Asia Plus Inc.

Vietnamese health consciousness and fitness demandAsia Plus Inc.

Objective

The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to

understand Vietnamese health consciousness and fitness motivation.

The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi

in Dec 2017

Health conditions

9%

20%

32%

37%

47%

38%

12%

5%

Female

Male

Very good Good Normal Not good Bad

57% of male and 41% of female considers themselves as health consciousQ. How good do you evaluate your current health?

Activities to maintain the health

54% of the respondents exercises for the health maintenance Q. Which actions below do you take in order to maintain/improve your health condition?

64%

61%

60%

58%

54%

51%

30%

24%

Refrain from smoking

Drink enough water

Sleep well

Refrain from drinking alcohols

Exercise

Follow a healthy diet

Go for periodical health checks

Taking health supplementary products

Activities to maintain the health

54% of the respondents exercises for the health maintenance Q. Which actions below do you take in order to maintain/improve your health condition?

64%

61%

60%

58%

54%

51%

30%

24%

Refrain from smoking

Drink enough water

Sleep well

Refrain from drinking alcohols

Exercise

Follow a healthy diet

Go for periodical health checks

Taking health supplementary products

Exercises to do

Walking / running are the most common. Football is most popular ball gameQ. In the past 3 months, have you taken part in any of the leisure activities below?

58%40%

38%27%

22%22%

16%13%

8%7%

4%4%

3%

WalkingRunningWork out

Play FootballCycling

Play BadmintonYoga

SwimmingNone of the above

Play BasketballTable tennisPlay Tennis

Others

Health consciousness

21%

28%

51%

52%

28%

20%

Female

Male

I go to gym currently I do not but am interested in going No and I am not interested

80% of male and 73% of female go / or have interests in going to the gymQ. Do you go to sport gym?

Health consciousness

Male are more for gaining muscles, while females are for weight lossQ. What are the reasons that you go or are interested in going to the gym

44%

57%

38%

17%

18%

28%

3%

39%

30%

81%

16%

15%

31%

2%

Stress relieve

Losing weight

Getting more muscles

Meet with new friends

As part of new hobby

Win more stamina

OthersMaleFemale

Interests in gym

Work out is popular for male. Female has higher interests in yoga/piratesQ. What are the things that you do or are interested in doing at the gym

62%

16%

54%

33%

34%

34%

16%

26%

7%

63%

60%

13%

32%

32%

14%

18%

5%

21%

Running machine

Work out / training machine

Yoga/pirates

Stretch relaxation

Personal fitness

Sauna/SPA

Swimming

dance / aerobics

boxing/martial arts MaleFemale

Decision factors of sport gym

Location and pricing are the two most important factorsQ. What are the important reasons in choosing a sport gym?

71% 68%55%

47%40%

33% 29% 29% 24% 23% 21%15% 14%

32%19% 16%

6% 5% 2% 5% 4% 7%1% 2% 1% 1%

ImportantMost important

Spending in sport gym

Intenders have less budget expectation than the real usersQ. n average how much is your monthly spending on sport gym subscription fee? / How much are you willing to pay for your monthly gym subscription fee?

5%

6%

20%

28%

29%

31%

20%

15%

13%

14%

13%

7%

Users

Intenders

Under 100.000 VND From 100.001 to 200.000 VND From 200.001 to 300.000 VND

From 300.001 to 400.000 VND From 400.001 to 500.000 VND From 500.001 and above

AUDIENCE PROFILE

Respondent profile (N=868)Gender

Male, 53%Female, 47%

18-24, 42%

25-29, 28%

30-39, 31%

Age

HCM, 49%HN, 51%

City

Household income

8%

15%

20%

24%

33%

Under 4,000,000 VND

4,000,000 - 9,000,000 VND

9,000,001 - 14,000,000 VND

14,000,001 - 20,000,000 VND

Above 20,000,000 VND

Q&Me – About Online Market Research Services

Our SolutionSurvey is conducted via mobile phone and the data is processed real-time

Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving

real-time analysis

Superb real-time analysis for flexible and accurate data collection

1/3 of the competitor pricing

Our Advantage: Direct Panel ManagementOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Nov, 2017

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Age

19%

18%

6%4%3%3%

47%

HCM Hanoi Can Tho Da Nang

Hai Phong Dong Nhai Others

56%

44%

Male Female

Gender City

Process for the quality assurance

Questionnaire based on the exact profile

• Refined and very derailed database panel

Take out users with irrelevant replies

• Remove Fake questions hit users

• Remove Contradicted answer users

• Take out straight answer users

Take out speed users

• We count the average median time and take out those who are less than that

Manual check by the experienced researchers

• Our experienced researchers will check the relevance as well as open comments

Re-assortment of panelist priorities

• Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.

Online is considered to be “cheap and bad” in general. Q&Me providesseveral methods providing data with quality

FACT CONSISTENCY SCORE

97%

THOUGHT CONSISTENCY SCORE

91%

STRAIGHT-LINER/ FLAT-LINER SCORE

89%

SPEEDERS SCORE

97%

QUALITY CHECK SURVEY SPECIFICATION

N (Sample size) 300

IR (Incident rate) 100%

LOI (Lenght of Interview) 10 minutes

Success Criteria Overral score of 80% or higher

THE RESULTS

Overal score 93.5%

Average scorein the industry

73%

(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.

Our quality score by SSI

Evaluation for our quality assurance

Contact Us

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