Officially is Social Media is described as being "computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features."

source: https://en.wikipedia.org/wiki/Social_media

But, it's also a way to describe the natural human need to connect and tell stories.

*And, like all stories, the storyteller holds the power.

Officially is storytelling is described as being “Storytelling is the social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and instilling moral values. ...The term 'storytelling' is used in a narrow sense to refer specifically to oral storytelling and also in a looser sense to refer to techniques used in other media to unfold or disclose the narrative of a story.”

source: https://en.wikipedia.org/wiki/Storytelling

Social Media is a human-driven platfrom after all.

Social Media is not inherently dishonest, just as not all stories are completely dishonest.

Side note:

In the end, it really doesn’t matter. But, just how storytelling has been effective for hundreds of years, social media is a resource to tell your story, your business’s story, or your organization’s story.

This is could be your literal story, or you mission or your goals.

Why does it matter?

Nearly two-thirds of American adults (65%) use social networking sites.Age differences: Seniors make strides – Young adults (ages 18 to 29) are the most likely to use social media – fully 90% do. Still, usage among those 65 and older has more than tripled since 2010 when 11% used social media. Today, 35% of all those 65 and older report using social media, compared with just 2% in 2005.

Overall, the trend shows an

increasing percentageof consumers saying social media chatterinfluences them the

most ( Ad Age)

Women are showing up on all, but one, social media outlets at a higher percentage. (Pew Research)

Side note:

FACEBOOKINSTAGRAM

TWITTERPINTERESTLINKEDIN

If you don’t have a story to tell, maybe it doesn’t. If you are tired of being overwhelmed by everyone else’s stories, maybe it's not for you. But, if you have a goal or mission you would like to share with a large audience, social media is the place to tell your story.

Again, why does it matter?

Thank you for your attention!