Storytelling & Social Media: Video Creation

Jay Dedman & Ryanne HodsonRyanIsHungry.comFebruary 4, 2009

Conference Call: 866-740-1260 Access Code: 6339392

Video Creation Video Creation & Sharing& Sharing

Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com

Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

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Unmute = *7• If you lose your

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• If you lose your phone connection, re-dial the phone number and re-join.

• ReadyTalk support: 800-843-9166


Call: 866-740-1260 Access Code: 6339392

You are being recorded

• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar

• You will receive a link to this presentation, material and links.

• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/bt4nfz


Jay Dedman & Ryanne HodsonRyanIsHungry.com


Call: 866-740-1260 Access Code: 6339392

Who We Are

http://ryanishungry.com/hire-us/





Call: 866-740-1260 Access Code: 6339392

Goals

• High Google Ranking

• Influence over Conversation/Policy

• Action


Call: 866-740-1260 Access Code: 6339392

Don't Believe the Hype

• Every year a new platform is THE thing-MySpace, Facebook, YouTube

• Take advantage of free resources, but don't get locked into any one place.

• Be everywhere, but make your website or blog be YOUR place for people to connect to you.


Call: 866-740-1260 Access Code: 6339392

Choose What Level You Want To Play

• Participant -YouTube watcher, commentor.

• Player -You become the authority on an issue.

• The higher you want to play the more resources/time you must invest.


Call: 866-740-1260 Access Code: 6339392

This Is NOT Television

• No need to hire a whole crew.

• Consumer equipment and existing computers are all you need.

• Your videos as a WHOLE, your archives, are the ongoing story.


Call: 866-740-1260 Access Code: 6339392

Cameras We Love

The Flip - under $150http://www.theflip.com/

Sanyo Xacti - under $250 http://www.sanyo.com/xacti/english/index.html

http://www.theflip.com/

http://www.sanyo.com/xacti/english/index.html

http://www.sanyo.com/xacti/english/index.html


Call: 866-740-1260 Access Code: 6339392

Cameras We Love

Canon HV30 High Def - under $600

http://is.gd/ilYq


Call: 866-740-1260 Access Code: 6339392

Free Editing Software

Windows XP and VistaWindows Movie Maker

-Free

-Simple to Learn


Call: 866-740-1260 Access Code: 6339392

Free Editing Software

AppleiMovie

-Free

-Simple to Learn

-Converts Everything


Call: 866-740-1260 Access Code: 6339392

Free Conversion Software

MPEG Streamclip http://www.squared5.com/

Swiss Army Knife for Video Conversion- Mac & PC


Call: 866-740-1260 Access Code: 6339392

Types of Storytelling

• Document a Process

• Interview Co-Workers and Clients

• Interview Thought Leaders

• Comment on Topical Issues


Call: 866-740-1260 Access Code: 6339392

Home Birth Video


Call: 866-740-1260 Access Code: 6339392

Building Blocks

• Flip Camera Interviews

• Skype Interviews-PC: Pamela Recorder Mac: Call Recorder

• Archival Video and Photos

• Creative Commons Music http://ccmixter.org


Call: 866-740-1260 Access Code: 6339392

Do I have to edit?

• Raw video is fast to shoot and upload.

• Edited video takes time and money to produce.

• Edited video will better tell your story- more compelling and in depth.


Call: 866-740-1260 Access Code: 6339392

Where do my videos go?

• Blogs, website.

• Burn DVDs to pass around.

• Make available for creators to use.

• Make available for Media to use.


Call: 866-740-1260 Access Code: 6339392

Like your mother told you - SHARE!

• Let people download your videos and use them through Creative Commons Licenses.creativecommons.com

• Flash on YouTube locks files into the page. Put your videos everywhere:www.tubemogul.com

• It’s good to also link to Quicktime so it’s easy to download.www.squared5.com/

http://creativecommons.com/

http://www.tubemogul.com/

http://www.squared5.com/


Call: 866-740-1260 Access Code: 6339392

Free Blogs and Tutorials

• Bloggerblogger.com

• Wordpresswordpress.com

• Freevlog Video Tutorialsfreevlog.org

http://blogger.com/


Call: 866-740-1260 Access Code: 6339392

Be Honest

• People Can Spot A Phony.

• People don’t expect you to know everything, but you can get the conversation started.

• This is not a Press Release- Be Conversational.

• Be yourself not a TV show host.


Call: 866-740-1260 Access Code: 6339392

You're Making History

• Like your organization, your content is here to stay.

• Your blog becomes your organizational history.

• Your videos will be found by other organizations around the world.


Call: 866-740-1260 Access Code: 6339392

The Press Is Lazy. You Make News Every Day.

• Let's say a journalist wants to do a story on housing rights.

• They Google "housing rights” and your site comes

up.

• They get your message.

• If you have a clear “How to Contact Me", you might make the news.


Call: 866-740-1260 Access Code: 6339392

Funders Fund Doers

• What a better way to prove you're a doer than with video documentation.

• Video of you helping real people.

• Video will make a static document with numbers more exciting.


Call: 866-740-1260 Access Code: 6339392

Build community online like you build it in real life.

• Talking to people is how we get things done- the same is true online.

• Comment on other people's blogs that you truly find interesting.

• Link to people or groups you like on your sidebar.


Call: 866-740-1260 Access Code: 6339392

Ask and You Shall Receive

• Regular people will give money to help change the world.

• Post specific needs with a specific dollar amount.

• Make sure it's an exciting, engaging project.

• Prove you spent the money well with video documentation.


Call: 866-740-1260 Access Code: 6339392

Be the Place Where People Hang Out

• Allow people to comment, even if they disagree with your message. Create real dialog.

• Respond to everything.

• Create a forum so everyone passionate for that niche hangs out. http://www.lefora.com/

• Get others to give you video since you're the place that will get attention.

http://www.lefora.com/


Call: 866-740-1260 Access Code: 6339392

Be Realistic

• Take your time.

• A journey of a thousand miles starts with one video.

• Update often.

• Tiny pieces loosely joined.


Call: 866-740-1260 Access Code: 6339392

Basic Workflow

• Decide on a Topic

• Gather footage

• Edit if needed

• Upload to Web

• Blog it, Twitter it, Spread the Word


Call: 866-740-1260 Access Code: 6339392

Examples

• Prevent Human Trafficking Institutepreventhumantrafficking.org/videos/

• Rainforest Action Networkwww.youtube.com/user/RANVideo

• Students for a Free Tibetfreetibet2008.tv/

• Invisible Peopleinvisiblepeople.tv/blog/

• NASA International Space Stationwww.youtube.com/user/watchnasatvcom

http://preventhumantrafficking.org/videos/

http://preventhumantrafficking.org/videos/

http://www.youtube.com/user/RANVideo

http://freetibet2008.tv/

http://invisiblepeople.tv/blog/

http://invisiblepeople.tv/blog/

http://www.youtube.com/user/watchnasatvcom


Call: 866-740-1260 Access Code: 6339392

Contact Us

[email protected](917) 371-6790


Call: 866-740-1260 Access Code: 6339392

Join us at the NTC! http://nten.org/ntc


Call: 866-740-1260 Access Code: 6339392

Storytelling & Social Media: 5-Part Series

• Creating Social Buzz – 2/11/2009 11am Pacific

• Social Media ROI– 2/18/2009 11am Pacific


We would like to thank the Packard and Surdna Foundations for their generous support of this

webinar series.

Technology

Storytelling & Social Media: Video Creation