Embed Size (px)
Citation preview
Brought to you by
SOCIAL MEDIA CRASH COURSE
FEBRUARY 27, 2016 | 2-4PM
@joinprehack
ICE BREAKER
LET’S GET TO ITSplit up into teams of 3
Product - crafts, music, phone cases
Service - photography, design consulting
Software - appointment reminder for doctors
CHOOSE A BUSINESS
THE MARKETING FUNNEL
Top of the Funnel (ToFu)
Middle of the Funnel (MoFu)
Bottom of the Funnel (BoFu)
Awareness
Consideration
Decision
SOCIAL MEDIA USE-CASES
Brand Awareness Customer Engagement
Content Distribution Lead Generation
Get potential customers to know about your brand
SOCIAL MEDIA USE-CASES
BRAND AWARENESS
SOCIAL MEDIA USE-CASES
Communicate directly with your customers
CUSTOMER ENGAGEMENT
Share a blog post, video, webinar, etc.
SOCIAL MEDIA USE-CASES
CONTENT DISTRIBUTION
Find potential leads (e.g. disgruntled customers of your competitors)
SOCIAL MEDIA USE-CASES
LEAD GENERATION
OUR FOCUS FOR TODAY
Top of the Funnel (ToFu)Awareness
Consideration
DecisionGOAL: Increase Brand
Awareness
PLATFORMS
KEY PERFORMANCE INDICATORS (KPIs)
Social Engagement • Followers • Likes/Favorites • Comments/Replies • Shares/Retweets
• Brainstorm a few topics that your audience would find interesting.
•Decide on one message that you want to communicate across your social platforms.
CHOOSE A MESSAGE
KEY STATS
1.4 billion monthly active users worldwide
65% of users access Facebook on mobile
65% of active users are over 35 years old
the average user is on Facebook 40 minutes a day
1. Embrace images
• Posts with photos get ~40% more engagement
BEST PRACTICES
2. Post at the right time
• Many check their feed on their lunch breaks and after dinner
BEST PRACTICES
3. Post in moderation
• Don’t overwhelm your audience. Be selective with what you post.
• 1-2 posts per day (max)
BEST PRACTICES
DRAFT A FACEBOOK POST
KEY STATS
400 million monthly active users worldwide
4x higher engagement rate than Facebook and Twitter
41% of active users are 16-24 years old
the average user is on Instagram 21 minutes a day
1. Use high-quality visuals
• Good lighting
• Don’t go filter crazy
• Free apps:
- VSCO
- Snapseed
BEST PRACTICESINSTAGRAM
2. Tell a story
• Don’t sell your product, tell your story.
• Be authentic and connect.
BEST PRACTICESINSTAGRAM
3. Take advantage of #hashtags
• Photos with at least one hashtag get ~13% more engagement
• Trending tags
BEST PRACTICESINSTAGRAM
DRAFT AN INSTAGRAM POST
KEY STATS
320 million monthly active users worldwide
80% of users access Twitter on mobile
44% of active users are 18-34 years old
the average user is on Twitter 17 minutes a day
1. Add value and be interesting
• Rise above the noise
• Don’t just promote your business
• Ask yourself: “Would I be interested in this if I were a follower?”
BEST PRACTICESTWITTER
BEST PRACTICESTWITTER
2. Post frequently
• Post about 3-5x a day
• Free tools to schedule posts in advance:
- Buffer
- Hootsuite
• Be aware of current events
3. Take advantage of #hashtags
• Expose yourself to a wider audience
• Join conversations and events
• Twitter Trends
BEST PRACTICESTWITTER
DRAFT A TWEET
LIVE PRACTICEChoose one platform to publish something you learned from this workshop.
Use the hashtag: #socialmediacrashcourse
