A CRASH COURSE ON THE D.SCHOOL VIRTUAL CRASH COURSE

NIRISH SHAKYA

USER EXPERIENCE CONSULTANT OBJECTIVE DIGITAL

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WHEN?

Today!

d.school!!:)!o

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WHERE?

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WHAT? •  A 90-minute design challenge •  Created by the Stanford d.school •  “A 90-minute video-led cruise through our methodology”

•  Pair up with a partner

•  Identify their needs

•  Redesign the gift-giving experience for the partner

To learn the fundamentals of Design Thinking!

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WHO?

George Kembel Jeremy Utley

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HOW?

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HOW?

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HOW?

•  Can’t think of one!•  Personal!•  Needed v wanted!•  Practical!•  Didn’t know he needed it!•  Needed a new phone!•  Phone falling apart!•  Looked online: Ebay, Gumtree!

•  Together for 18 years!•  Moved to Australia!•  Know each other pretty well!•  Thought he would be excited about

getting email on the phone!•  But he was excited about TUneIn

radio!•  Have had it for a few weeks!•  Pitched the benefit of

communication (iMessage)!•  Daughter is travelling (Viber)!•  Find smartphone!•  Next internet banking!•  No reception on Vodafone!

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HOW?

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HOW?

•  Fill a gap (need)!•  Give something practical!•  Show that she cares about the person!•  Get him to use the technology that’s available to

make life easier!•  Make it easier for the receiver to talk to his

daughter o/s!•  Use Internet banking!

•  Practical!•  Need-based!•  Tech-oriented!

The Techie Girl!

Get partner to use technology!

She feels that it would help her partner!

do more things easily.!

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HOW?

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HOW?

The Techie Girl needs a way to get her partner to use new technology because she feels that it would help him do more things easily.!

Demoing!Walking the talk!I like that!!

Appealing to his emotions, not the sheer facts!I like that!!

✗ ✗

✓ ✓

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HOW?

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HOW?

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HOW?

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BUILDING THE PROTOTYPE

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BUILDING THE PROTOTYPE

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BUILDING THE PROTOTYPE

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BUILDING THE PROTOTYPE

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THE PROTOTYPE

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HOW?

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HOW?

•  Would give a gift I would use!

•  My values!•  ‘sweet’!

What if recipient doesn’t see this as important or meaningful?!

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WHY?

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WANT TO KNOW MORE? http://dschool.stanford.edu/dgift/

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