PowerPoint Presentation

A Crash Course in Media Exposure2013 Brand Day2Who we are

Lindsey ElliottK-State Video Newslindseye@k-state.edu

Greg TammenNews and Editorial Servicesgtammen@k-state.eduGetting out thereWhy does media exposure matter?Build collaborationsFunding for research, programsLegislators fund what they understand / are familiar withBenefactors and partnersJob securityBuilds your brand

3TestimonialsDear Doctor Fortney,Kindly advise contact info for a quality laboratory which tests dogs for canine brucellosis.I saw the video on MSNBC. Thank you for educating the greater public. I shall spread the info among my friends in the pet friendly community.Best regards,Carla Piringer74, chemin du Bouton d'OrSainte-Anne-des-Lacs, Quebec, Canada4Testimonials cont.Greg:Thank you so much. This is especially helpful.As a 20-year former resident of Kansas, why am I not surprised that you all had the best and most interesting info? I plan to quote liberally from it, with your permission.My best and my thanks,Catharine

Catharine M. HammTravel editorLos Angeles Times202 W. First St.Los Angeles, CA 900125Testimonials cont.Louise SladeFood Polymer Science Consultancy

Contacted about NSF crop plant centerRepresents 22 industry clientsInterested in having several clients joinLinked to more than $1M donations 6Cancer detection test

People wanting to volunteerDoctorsMilitary division leadersOur expertiseWhat does Lindsey do?K-State Video NewsMore than 250 station pickupsMore than $100,000 in promotional value7

Our expertise

8Kansas First News (KSNT 27), Sept. 23 Our expertiseWhat does Greg do?News and Editorial ServicesResearch and scholarship news releasesPitch to reporters9

Our expertise10

What I like about youWhat do media like (and dont like)? Types of stories that work, types that dontEventsPublicationsCredentialsVisualsSound bite informationGrandmother principlePrior experience working with reporters

11Questions?12