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SEO.YOUR BRAND.YOUR STORY.
SEO Plays a Role in Almost Every Facet of Your Digital Marketing Strategy
SO WHAT’S NEXT?
Now that you know where you want to be, or better yet should be, it’s time to get smart with tactics. With SEO.
SEO IS AN INTEGRAL PART OF DIGITAL MARKETING
HISTORICAL CONTEXT OF SEO
WHITE IS A WORD ON A WHITE WEB PAGE THAT IS WHITE
BECAUSE THE BACKGROUND IS WHITE. WHITE IS A COLOR.
WHITE IS NOT BLACK. WHITE IS LIGHTER THAN GREEN.
THERE IS ALSO BRIGHT WHITE, DARK WHITE, OFF WHITE, ETC.
ETC.
SEO TODAY
THE GOAL OF SEO
• Organic traffic• Less paid spend• Sound platform• Engagement• Authority• Top brand
SEO AND DIGITAL MARKETING
Consumer• Personas
Platform• CMS• Technical SEO• Local SEO• UX
Cornerstone Content• On-page SEO• Local SEO
Offer• Consumer
Focused• Buying Process
Focused• Valuable to
Consumer
Content• On-page SEO• Local SEO
Amplification•PR•Social Media
SEO IS TECHNICAL
• Code• Titles• Descriptions• Headers• Sitemaps• Crawling
• Content• Speed• URLs• Mobile• Linking
SEO IS LOCAL
• Google My Business• Reviews, Reviews,
Reviews• Local on-page
optimization• Local directories• Link building• Local content
SEO IS USER EXPERIENCE
• Design• Navigation• Mobile
SEO IS CONTENT
• Blog• Infographics• Cornerstone• White Papers
• eBooks• Case Studies• Videos• Presentation
s
SEO IS PROMOTION
• Outreach– Similar
Content– Influence
rs– Resource
s
• SEM• Paid Social• Third Party
Sites• Snippets for
Sharing
SEO IS SOCIAL
• Facebook• Twitter• LinkedIn• Google+
• Pinterest• Instagram• Reddit• Snapchat
SEO IS MOBILE
• Over 50% local searches on-the-go
• More mobile searches than desktop
• Mobile intent of users?• Responsive not enough
SEO IS (STILL) LINK BUILDING
• Outreach• Directories• Sponsor• Badges
WHAT YOU CANDO TODAY
LOCAL SEOWHAT YOU CAN DO TODAY
• Google My Business (tie-in all Google business products)• Reviews, Reviews, Reviews (Google, Yelp, Facebook)• Local on-page optimization (map, address, phone, hours)• Local directories (top local directories)• Link building (partners, vendors, associations)
GENERAL SEOWHAT YOU CAN DO TODAY
• Focus on site speed (target < 2s)• Better link-building (PR and outreach)• Multiple channel presence (social, apps, directories)• Keep up with your Google Webmaster Tools (monthly)• More in-depth, niche articles (quality, valuable content)
Contact Us for a Free SEO Audit
Jeff LizikCxO, Director of Digital [email protected]://c-leveled.com
