SEO Training by

Search Engine Optimization Training

Page Locus is a popular online website analysis and SEO tool which help SEO

individuals, Agencies and Enterprise to manage their SEO Efforts.Page Locus

also expertize in providing training to Digital Marketers and SEOs.

Module 8 : Content Marketing Strategy for SEO

What is Page Locus?

SEO Training bySession 2015/16

AIM of Module

To gain basic understanding about

What is Content Marketing?

Some Content Marketing Stats

Content Marketing interest 2005-2015

How Local SEO Works in 2015

Why We Need Content Marketing Strategy?

Stats: B2B Vs B2C Content Marketing Channel Graph

Stats: B2B VS B2C Content Type Marketed Distribution

Stats: B2B VS B2C Content Marketing Goal

Misconceptions about Content Marketing

How Content Marketing Actually Works

Few Reasons Why Content Marketing Fails

Content Marketing Strategy Checklist

SEO Training bySession 2015/16

What is Content Marketing?

Content marketing is a marketing technique of creating and distributing

valuable, relevant and consistent content to attract and acquire a

clearly defined audience – with the objective of driving profitable

customer action

But..

Content Marketing may not be the correct way of marketing for all

businesses.

SEO Training bySession 2015/16

Some Content Marketing Stats

Only 37% of Marketers are effective at Content Marketing (Source)

94% of B2B Marketers are using Content Marketing (Source)

69% of Marketers are creating more content than previous year (Source)

Only 27% of the Marketers have documented their Content Strategy (Source)

48% of Marketers publish Fresh Content daily or multiple times per week (Source)

SEO Training bySession 2015/16

Content Marketing Interest 2005-2015

SEO Training bySession 2015/16

Why We Need Content Marketing Strategy?

Website Traffic

AwarenessSales / Conversions

Retention

SEO Training bySession 2015/16

Other Benefits of Content Marketing

Better Organic Rankings Better Engagement with

Target Audience

Build up Natural Links

Become Authoritative

SEO Training bySession 2015/16

Stats: B2B Vs B2C Content Marketing Channel Graph

Content Marketing Benchmark 2014 B2B North-America

B2B B2C

SEO Training bySession 2015/16

Stats: B2B VS B2C Content Type Marketed Distribution

Content Marketing Benchmark 2014 B2B North-America

B2B B2C

SEO Training bySession 2015/16

Stats: B2B VS B2C Content Marketing Goal

Content Marketing Benchmark 2014 B2B North-America

B2B B2C

SEO Training bySession 2015/16

Misconceptions about Content Marketing

1.Create Great Content 2.Promoting Content 3.Traffic & Sales

● Adding Infographics

● At Least 1200 words

● Add 4-5 Images

● Great Insights for Customer

● Share on Facebook

● Tweet on Twitter

● Getting Some Backlinks

● Email to Subscribers

X%

Converted

SEO Training bySession 2015/16

How Content Marketing Actually Works

1.Create Great Content 2.Promoting Content

Builds Trust

Brand Impression

Positive Memory

3.Traffic

Repeat Process

(Trial & Test)

Threshold Reached or

Customer Needs Service X%

Possib

le C

onvers

ion

Threshold Reached or

Customer Needs Service

SEO Training bySession 2015/16

Few Reasons Why Content Marketing Fails

Content Marketing without Documentation.

Content that does not help or gives insight.

Targeting Non-Efficient Audience.

Over Optimized Content Web Pages with Bad-UX

Focus of Content Marketing is Traffic/Sales not Trust

there are more...

SEO Training bySession 2015/16

Why you need the content

marketing strategy? eg

Traffic, Customer Acquisition

Content Marketing Strategy Checklist

1.Goal 2.Who 3.Where 5.Experience 6.ROI

Who are you targeting?

Businesses, End User or

Entrepreneurs

Where are your Audience?

Social Network, Search ,

Webinar, Blogosphere, local..

Who are the influencers?

Wall Street, Bloggers, data,

renowned personalities

4.Influencers

How content will impact?

Beautiful UI, Interactive,

Meaningful insight, Simple..

Compare with other

marketing? Eg SEM, Brand

Advertizing etc..

SEO Training bySession 2015/16

We are glad to have you..

Please take a minute to fill this feedback form

and help us improve our services.

Next Module 2 : Off-Page SEO in Detail

See you in next class..