SEO OFF-PAGEPresented by Budget Delight5680540, 5680678, 5680667, 5681071

Contents- Definition of Off-Page SEO- Importance of Off-Page SEO- Benefits of Off-Page SEO- Factors that affects Off-Page SEO- Some useful strategies of Off-Page SEO

Definition- activities you can perform

outside the boundaries of your website to improve the position of a web site in the search engine results page (SERPs)

Importance - Affects the position of your website on the search engine results

page

- A web site that is high quality and useful is more likely to have references (links) from other websites

Benefits- Increase ranking → higher in the SERPs & traffic- More exposure → higher rank means higher

exposure - Increase PageRank → increase the importance of

a website in the eyes of Google

→ scale of 0-10

Factors that affect SEO-off pageNumber of inbound links

➔ Check your traffics in “Traffic Travis”

BUDGET-DELIGHT

Factors that affect SEO-off pageAnchor text to specific pages

➔ Long tail keywords: e.g., "best quality

pre-owned brand name items" "best

price pre-owned brand name items"

➔ Your personal name: This usually

occurs when creating comment links

➔ Naked URL: e.g.,

http://www.traffictravis.com,

www.traffictravis.com

➔ Brand/Business Name

➔ Generic calls to action: e.g., "read more" or

"click here"

Factors that affect SEO-off pageQuality of links → High website valuable

➔ High PR websites.

➔ .edu or .gov websites.

➔ Authority sites in your niche. A websites that highlight outstandingly in the

search results of your keywords or relative keywords

➔ Sites that have been exposed for a long time

➔ Relevant site (relevant to your topic)

◆ Budget-delight items and Jeban.com or beauty blogs

Factors that affect SEO-off pageLink building speeds

DO NOT PUMP YOUR TRAFFICS !

Off-page Strategies

- Setting up multiple social media platforms - Being active on social media and constantly posting

Keyword-rich content- Make sure that you show up in search by using

hashtags

★ Create a community of followers★ Get more back links★ Make your website, business popular

Social Media Engagement

Blogging- Create a unique post

- Top Lists- How to..- Viral Videos

★ Gain more credit from a search engine point of view★ Build Relationship with customer (CRM)

- Reach out the bloggers that can help brand become an influence to readers

- Craft a solid content that is unique★ High quality backlinks★ Increase site’s exposure and authority to

a wider audience

Guest Blogging

Forum marketing- Participating in forum discussion belong to your

niche and start posting in forum- Add targeted keyword and website link in the

signature★ Gain backlink every time you post★ Generate direct traffic

Question and Answer- Answer question related to your business on High

PR questions and answers sites- Yahoo Answers- Quora.com- Answers.com

Write Reviews- Business review sites

- Yelp!- Google

- Ask satisfied customers and close friends to write the powerful reviews on these sites

★ Develop a strong online reputation

Acquire Newsletter Link- Good sources of information from publishers

- Curated list of links of Top articles- Preview of a new blog post

★ Distribute its own content massively to a different audience

★ The readers have potential to be brand advocates