OFF PAGE SEO TECHNIQUES

GROUP 3

Introduction of our company

Les chtis comptableshttp://professson.webs.com/

About us With a national presence, LCC continues to build on our member firms' successes thanks to clear vision, rigorously maintained values and, above all, its people. The following pages describe who we are, what we do and how we do it.LCC at a glanceLCC provides audit, tax & advisory services. We work closely with our clients, helping them to mitigate risks and grasp opportunities.Values & CultureOur reputation is created by the way the people within our member firms act with clients, colleagues and their communities.What we wantWe will build our reputation as the best firm to work with by ensuring that our people, our clients and our communities achieve their full potential.OrganizationLes Chtis Comptables is a  small but professional firms providing audit, tax and advisory services. We have more than 18 outstanding professionals working together to deliver value across the mainland France.

TopicsChanging markets and business environmentThe future of any organization is influenced by understanding of economic, social and technological challenges. Companies need to adapt to turn threats and challenges into opportunities.Climate change and sustainabilityToday, climate change and sustainability issues are rising to the top of corporate agendas. Business is engaged; global trends and stakeholder demands have seen to that.Corporate reportingForces are now converging towards enhanced reporting integrating financial and non-financial information to more effectively communicate your company’s story.FinanceDynamic and challenging markets, a changing regulatory landscape, and intense pressure on cost containment are just some of the issues that have contributed to the elevation of finance to be a strategic corporate force.

SERVICES

servicesaudittax

advisory

OFF PAGE TECHNIQUES

• SEO ARTICLE WRITING

• QUESTIONS & ANSWERS

• DIRECTORIES

WHAT IS AN SEO

ARTICLE ?

SEO ARTICLES ARE FOCUSED ON GRABBING THE ATTENTION OF THE SEARCH ENGINES USING SPECIFIC, TARGETED KEYWORDS WHILE KEEPING THE SUBJECT

ATTRACTIVE TO HUMANS.

• First written as a normal article, can be on site or off site

• Keywords added to the article to increase the website’s ranking

• Link to the company’s site within the article

• Unique and value added article

HOW TO WRITE AN SEO ARTICLE

BALANCE BETWEEN HUMANS AND CRAWLERS

• YOUR ARTICLE SHOULD CONTAIN ≈5% OF KEYWORDS.• KEYWORDS ARE TO BE CHOSEN WISELY WITH GOOGLE’S KEYWORD TOOL

• PROVIDE UNIQUE AND HIGH QUALITY CONTENT (TEXT & IMAGES)• YOU WANT READERS TO LIKE IT AND SHARE IT ON OTHERS WEBSITES

• GOOGLE RANKING PREFER UNIQUE CONTENT

• INCLUDE HYPERLINKS DIRECTED TO YOUR WEBSITE

• IDEAL LENGTH IS AROUND 650 WORDS

EXAMPLE OF AN SEO ARTICLE :

HOW IMPORTANT IS BUSINESS ACCOUNTING FOR YOUR BUSINESS ?

• SHORT AND PRECISE ARTICLE ABOUT A PARTICULAR TOPIC

• RELEVANT AND UNIQUE ARTICLE OFFERING ADDED VALUE AND KNOWLEDGE TO THE READER

• HIGH PRESENCE OF KEYWORDS

• HYPERLINK TO THE COMPANY’S WEBSITE

High Concentration of keyword

Hyperlink to the company’s website

Links to the firm’s website Shareable

content

QUESTIONS & ANSWERwe will be looking specifically at Off-Page SEO and another most effective way to increase our page rankings on search enginesFor instance:

QUESTIONS & ANSWER

• QUESTION AND ANSWER CONTENT IS PERFECT FOR MODERN SEARCH ENGINES BECAUSE IT PROVIDES BOTH KEYWORD-RICH CONTENT AND INCLUDES SOME ELEMENT OF USER INTENT, IMPROVING PAGE RANKINGS AND MAKING INFORMATION EASIER TO FIND.

• PUBLIC Q&A SITES LIKE YAHOO! ANSWERS, QUORA AND ANSWERHUB

SELECTING RELEVANT QUESTIONS AND ANSWERING THOSE QUESTIONS, TO BUILD UP YOUR REPUTATION AS SOMEONE THAT IS AN EXPERT IN YOUR CHOSEN FIELD. YOU CAN PLACE A LINK TO YOUR WEBSITE IN THE CONTENT

• CREATING YOUR OWN Q&A FORUM ON YOUR SITE

DIRECTORY SUBMISSION• WHAT IS IT?

• AN OBSOLETE MEAN?

• AIM: - SELECT NICHES DIRECTORIES

- SELECT THE RIGHT CATEGORY

HOW TO SUBMIT YOUR WEBSITE?

THANK YOU FOR YOUR ATTENTION