Satellite Marketing - One

SATELLITE MARKETING™

Using Social Media to Create EngagementKevin Popović | @SatelliteMktg

Kevin Popović | @SatelliteMktg


Identifying Goals

If you don't know where you're going, how will you know when you get there?


Identifying Goals

- Start with “why?”- “Identify the purpose, cause, or belief that

inspires you to do what you do.” – Simon Sinek- Why social?


Identifying Goals : Example

- I’m investing in social media to create a contemporary perception of my brand, to increase the reach of my message and to generate new customers.



- 1. Create social media profiles for my business that perpetuate my existing branding

- 2. Build my social network from the users of select social media sites

- 3. Use the social network to generate leads that turn into clients



- 1. Create social media profiles for my business that perpetuate my existing branding

- Pass or Fail



- 2. Build my social network from the users of select social media sites



- 3. Use the social network to generate leads that turn into clients


Identifying Goals : Rubric

- 7,026 connections- 43,561 points- Average 6.2


Q&A


Identifying Goals : SMART












Identifying Goals : SMART Example

- Specific – My company will invest to create a social media platform on Facebook, LinkedIn, and Twitter.

- Measurable – We will share one message a day for three months to build an audience of 1,000 people for each social media network. The audience will consist of 50% Decision Makers, 25% Influencers and 25% Referrals.

- Achievable – I am responsible for the direction of the content, my assistant is responsible for developing it, posting according to a communications plan and engaging with the community. We will both review the performance of each site twice a month and make corrections to the communications plan.

- Relevant – We have set a goal of five new retainer clients generating $500,000 in new revenue.

- Timely– We will repeat this process for 12 months and measure the value of the social media network. We will also report the revenue generated from new conversations from social media.


Q&A


Identifying Goals : Group Exercise

- Organize into groups of 5.- Discuss and select a purpose, cause, or belief

that inspires you.- Create 3 goals.- Identify how you will measure your goals.- Create a SMART approach for each goal.


Q&A