ROCK YOUR MARKETING WITH VISUAL CONTENT

What is Visual Content for Marketing?

• While ‘visual content’ is a trendy buzzword, its been around for ages.

• Rise in awareness towards visual content due to rise of social media platforms such as Pinterest and Instagram

• Examples of visual content:• Infographics• Photographs• Graphic text, such as quotes• Presentations• Videos

Why Use Visual Content?• What did you notice first on this slide – the image or the

text?• Images cut through visual clutter and stand out• Images can evoke emotion quickly• A picture really is “worth a thousand words”

How to Use Visual Content in Marketing

• Instagram• Share product images• Show behind the scenes of your office• Let prospects get to know you personally• USE IT TO: Create relationships, share information, stay top of

mind

• Pinterest• Inspirational quotes (extremely popular!)• How-to make or do something• More product images• USE IT FOR: Pin It to Win It Contests, Website Traffic

Resources for Making Visual ContentNot all small businesses can afford in house graphic designer and photographers. Here are some resources for making your own (professional looking) visual content.

Stock Photos:• Morgue File• Death to the Stock Photo• Free Range Stock

Image Editing:• PicMonkey• Pixlr• Gimp

Resources for Making Visual Content

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Text/Quote Generators:• Quozio• Pinstamatic• Be Happy

Infographics:• Infogram• Easelly• Pikto Chart

For More Information about Visual Content

Visit http://visualcontentlab.com

Author• Megan Corwin, Internet Marketing Strategist• Visual Content Lab, Columbus OH• Twitter: @mcorwin• Instagram: @visualcontentlab