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Visual Marketing Services
•
Contents
Photography Services
Premium Photography
Signature Photography
Premium/SignaturePhotography Comparison
Video Services
VHT Tour
360° Scenes
The comparison: A side by side look at video and 360s
Visual Marketing Tools
Floor Plans
Presentation Albums
DVDs
CDs
5x7 Prints
YourTOUR
Media/Internet Distribution
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5
6
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As your full service provider
of Visual Marketing Services,
VHT offers a wide variety of
services and tools designed
to attract more buyers,
sell more listings, and save
you time and money.
From providing the fi nest
real estate photography
to sizing and distributing
photographs to various
print and media partners;
at VHT, it is our commitment
to take care of all the
details for you.
Included with every Premium Series Photography order:
• A consultative, interactive appointment with a VHT Professional Photographer specializing in luxury-architectural photography techniques
• Advanced editing techniques applied to every Premium image – Optimization to ensure each image meets VHT’s 12 Point Quality Standards Checklist
(includes image hue, contrast, balance, and more)
– Enhancement of images to minimize shadows and bright spots;
create bold, bright colors; and correct for perspective
• High-defi nition, digital photographs produced and provided in two formats: Web-ready (72 dpi) and print-ready (300 dpi)
• Personal assistance from VHT’s highly-rated Client Services team
• Image hosting and distribution on VHT’s ImageWorks™ platform
• Personalized Viewer
• Expedited processing by VHT Studios
Photography VHT’s Premium Series
The VHT CLEARSHOT System™ fuses art with cutting-
edge technology to create the most sophisticated
luxury-architectural photography available.
VHT’s award-winning professional photographers begin
by capturing multiple exposures with every scene to allow
a layering and blending technique crafted to sharpen
images to their fullest potential.
Multiple Exposures Resulting Photograph
Inspire potential buyers with VHT’s award-winning professional photography.
With every VHT Premium Photography order you receive the benefi ts and advantages of the CLEARSHOT System™.
The CLEARSHOT Advantage:
• Bold, bright colors
• Sharp, crisp detail
• Minimized shadows
• Reduced bright spots
• “See-thru windows” clarity
The #1 choice of top agents when marketing luxury listings. VHT’s Premium Series Photography helps ensure your million dollar listing attracts ‘million dollar’ buyers.
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Photography VHT’s Signature Series
Included with every Signature Series Photography order:
• On-site appointment with a VHT Professional Photographer
• Editing and optimization by Image Specialists at VHT Studios to ensure each image meets VHT’s 12 Point Quality Standards Checklist (includes image hue, contrast, balance, and more)
• Digital photographs produced and provided in two formats: Web-ready (72 dpi) and print-ready (300 dpi)
• Personal assistance from VHT’s highly-rated Client Services team
• Image hosting and distribution on VHT’s ImageWorks™ platform
• Personalized Viewer
VHT’s Signature Series Photography delivers optimal client service and stunning photographs that inspire the emotion needed to move people to take action.
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Photography Comparison Photography
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Which of these homes catchesyour eye?
Making an impact with your very fi rst impression and reaching the right buyers are imperative to differentiating your listing and to selling it quickly.
‘Do-It-Yourself’ Photo An actual Agent photo taken with a standard digital camera as appeared on an MLS.
Signature Series VHT professionally photographed the same property usingSignature editing and optimization techniques.
Premium Series VHT professionally photographed the same property using the CLEARSHOT™ System and Premium advanced editing techniques.
VHT’s 360° Scenes give you a ‘being there’ perspective with viewer directed pans and zooms.
Flexibility- ROI
Accentuates/Highlights
Quality/Clarity
Features
Advertising
360° Scenes & Video Tours Comparison
Though 360˚ Scenes are a good tool for giving potential buyers a ‘virtual tour’of the property, they are being utilized less and video is growing in popularity. Why are so many making the switch? Below is a side-by-side comparison:
The VHT Tour (Video)
Can be used all over the Internet,including video sharing sites like YouTube;on TV; on mobile devices; and more. The hi-resolution photographs can alsobe used in various print marketing.
Accentuates the best selling features of a property.
Hi-defi nition digital photography used.
Can add narration and music to engage potential buyers with a betterviewing experience.
Can be used in Spot Ads on TV, on Video On Demand channels, and asstandalone ads on the Internet.
360° Scenes
Used on limited Internet sites.
Captures everything in a room.
Lower-resolution photography used.
No features can be added.
Not for use in all advertising.
VHT Tour Music:
• Specially selected
background music
• Professional Video Editing
VHT Tour Custom:
• Custom Video Editing
• Ability to give input and
make approvals throughout
the entire process
• Professional custom scripting
• Professional voiceover
• Option to select
background music
VHT Tour Music & Narration:
• Professional video editing
• Specially selected
background music
• Professionally written
property description
• Professional voiceover
Video Services The VHT TOUR 360°/Video Comparison 360° Scenes
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VHT offers complimentary
YouTube Distribution for all
VHT-produced video tours!
The VHT Tour™ uses the high-impact fi rst impression of VHT’s Professional Photography to create the most alluring video property tours in the industry. VHT’s Video Editing Specialists produce tours custom-tailored for television, Web sites, Internet, digital signage, DVDs and mobile devices.
363600°
View samples at www.VHT.com/VHTTour
Interactive Floor PlansDesigned to present a clear and simple illustration of the layout of your property.
Floor Plan ReconstructionProduces a clean new fl oor plan from architectural blueprints or drawings. For samples and more information, please visit www.VHT.com/IFP
YourTOURA high-quality video property tour using your own pictures. Simply upload your pictures and the professionals at VHT Studios take care of the rest. No headaches. No software to learn. For samples and more information, please visit www.VHT.com/YourTour
Also Available...
Customized DVDs
Customized CDs
5x7 Glossy Prints.
Interactive Floor Plans (top) and Floor Plan Reconstruction (right).
At VHT, we do more than just
provide high quality photography
and video tour creation services.
We help reduce time and adminis-
trative costs for agents and brokers
by providing Tier 1 content delivery
management, visual asset manage-
ment, image hosting services, and
Web site delivery of visual content.
For maximum exposure, we distribute
visual content throughout the Internet
to sites like YouTube, Google, Trulia,
Zillow, to Multiple Listing Services,
Brokerage Web sites, and more.
Additionally, we assist our clients
in obtaining the ultimate return on
their visual marketing investment by
distributing their visual content for
print and various advertising needs.
We circulate this content to
newspapers, print partners (fl yers,
postcards, etc), industry publications
and magazines, and to Video
On Demand networks.
To learn more about VHT’s
Distribution Services, log on to
www.VHT.com/Services.
VHT Distribution Services
VHTDistribution
Services
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Multiple ListingServices
Brokerage FirmWeb sites
Visual Marketing Tools Floor Plans & YourTOUR VHT Distribution Services Media Distribution