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www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge1
Digital Marketing Analytics with a Competitive Edge
Rich Stillman, Rival IQ
Rival IQ Overview for Agencies
February 2015
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge222
Topic Slides
About Rival IQ 3-6
Product Overview and Key Features 7-14
Sample Analytics Reports
• Cross Channel Overview 15-19
• Twitter social content and detailed metrics 20-32
• SEO Positioning and Metrics 33-46
Table of Contents
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge333
Rival IQ is digital marketing analytics software that provides a competitive perspective
of you & your client’s market.
What is Rival IQ?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge444
Rival IQ’s engine reaches out across the Internet, gathering data and content from multiple social channels, thousands of websites and SEO ranking systems.
Rival IQ analyzes and aggregates this data to deliver fast, interactive and easy to understand analytics of what is happening both for your company and across your competitive landscape.
Rival IQ gives you vital insights in seconds, so you can make strategic decisions about what content and keywords are working, how to improve your content marketing, how to improve social community engagement, and how to stay one step ahead of the competition
Marketers could do this by hand, but it would take hours, days or even weeks!
How does it Work?
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Save time and money
Make more informed marketing decisions
Always know what your competition is doing – before you’re asked
Reports when you need them, clearly showing your marketing results
Track & demonstrate what’s working and what’s not – with data to prove it
Rival IQ helps you (and your clients) be SMARTer marketers!
What we do for YOU
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge666
Paid Customers in 30 countries - Users in 100+ countries
Rival IQ Global Reach
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge7
Product & Features
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge8
Build a landscape in minutes
All my competitors in one place with rich company profiles
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge9
Benchmark with powerful reports
Which social channels matter
most?
For a particular channel, what’s working best?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge10
Understand what content works
Switch between different social
channels
Who is winning the share of voice?
What particular content is most
engaging?
Export to CSV, PDF or
PowerPoint!
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge11
Top search related keywords
What keywords are working for
me?
Where should I focus to steal from
others?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge12
Web page comparison and tracking
Tracking all the major pages (home, product, pricing… How do my pages compare?
How have they changed over time (history)?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge13
Proactive summaries give visibility
How am I doing on Audience, Activity and Engagement?
What specific content is doing
the best?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge14
Alerts when something important changes
This content is much more engaging then normal
Are they going in a new direction?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge15
Sample Analytics & ReportRival IQ exports charts like the following
to PowerPoint quickly and easily!
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge161616
Social Channel Matrix
Showing you where each organization in a Landscape has a social presence:
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge171717
Social AudienceThe total number of followers across all tracked social channels.
Cross-Channel Social Audience
Showing you an aggregate view of followers across six social networks
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge181818
Social ActivityThe total number of posts across all tracked social channels.
Cross-Channel Social Activity Volume
Showing you where organizations are most active across six social networks
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Social EngagementThe total number of engagement actions across all tracked social channels.
Cross-Channel Social Engagement
Showing you which social networks are obtaining the most engagement for these companies
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge20
Top Twitter Social Content and Detailed Metrics
You can download a report like this for each of the six of the social media networks Rival IQ tracks!
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge21
Twitter SummaryJan 21, 2015-Feb 19, 2015
Who’s performing best?What days of the week seem to be the best?
What type of content?
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Example of Top Twitter ContentJan 21, 2015-Feb 19, 2015
What’s contributing to these tweets being such high performers?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge23
As of Feb 19, 2015
Twitter Followers
Twitter FollowersThe number of people following this company on Twitter.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge24
Feb 19, 2015 vs. Jan 20, 2015
Growth in Twitter Followers
Twitter FollowersThe number of people following this company on Twitter.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge25
Jan 21, 2015 - Feb 19, 2015
Average Daily Tweet Volume
Average Tweets per DayThe average number of tweets by this company per day during this time period.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge26
Jan 21, 2015 - Feb 19, 2015
Tweet Volume by Day
TweetsThe number of tweets by this company during this time period.
Who’s the most active and on what days?
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Jan 21, 2015 - Feb 19, 2015
Engagement Rate for Tweets
Tweet Engagement Rate
The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets during this time period.
Rival IQ lets you drill into specifc tweets like this one to understand what happened
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Jan 21, 2015 - Feb 19, 2015
Average Engagement Rate per Tweet
Average Engagement Rate per TweetThe average number of interactions (retweets and favorites), per thousand followers, of this company's tweets during this time period.
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Jan 21, 2015 - Feb 19, 2015
Total Engagement for Tweets
Tweet Engagement Total
The total number of interactions (retweets and favorites) of this company's own tweets during this time period.
Celebrity Cruises ranked 6th in followers but second in total enagement.
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Jan 21, 2015 - Feb 19, 2015
Average Total Engagement per Tweet
Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets during this time period.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge31
Tweet Volume vs. Average Total Engagement per Tweet
TweetsThe number of tweets by this company during this time period.
Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets during this time period.
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As of Feb 19, 2015
Twitter Bio
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SEO Positioning and Metrics
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As of Feb 19, 2015
Homepage Title
How do the various brands positiion themselves?
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As of Feb 19, 2015 (Slide 1 of 2)
Homepage Meta Description
Is the Homepage description optimized for SEO?
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As of Feb 19, 2015 (Slide 2 of 2)
Homepage Meta Description
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As of Feb 19, 2015
Homepage Meta Keywords
What are the main keywords the competitors seem focused on?
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As of Feb 19, 2015
Moz Domain Authority
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
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As of Feb 19, 2015
Moz External Links
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
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Moz Domain Authority vs. Moz External Links
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
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As of Feb 19, 2015
SEMrush Rank
SEMrush RankSEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20 search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are more popular.
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As of Feb 19, 2015
Organic Keyword Count
Organic Keyword CountSEMrush's estimate of the number of words for which you rank in the top 20 results.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge43
As of Feb 19, 2015
Organic Traffic
Organic TrafficSEMrush's estimate of your monthly organic search visits.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge44
As of Feb 19, 2015
Organic Cost
Organic CostSEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to your organic search traffic during one month.
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Rival IQ: Digital Marketing Analytics with a Competitive Edge
Get a copy of the Cruise Lines landscape for your Rival IQ account here:
http://bit.ly/1lOp6cF
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge46
Thank You
@rivaliq