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DATA: INTERNATIONAL CORRIDORS MORE ONLINE THAN OFFLINE

Programmatic - A Publisher's State of Play_Amir Malik

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Page 1: Programmatic - A Publisher's State of Play_Amir Malik

DATA: INTERNATIONAL CORRIDORSMORE ONLINE THAN OFFLINE

Page 2: Programmatic - A Publisher's State of Play_Amir Malik

GOLD RUSH: PROGRAMMATIC

Page 3: Programmatic - A Publisher's State of Play_Amir Malik

PROGRAMMATIC TOOLKIT

Page 4: Programmatic - A Publisher's State of Play_Amir Malik

CONSISTENT INVENTORY + DATA MANAGEMENT

Page 5: Programmatic - A Publisher's State of Play_Amir Malik

CLIENT: INTELLIGENCE + TOOLKIT

YESTERDAY TODAY TOMORROW

£2M £5M £??M

Page 6: Programmatic - A Publisher's State of Play_Amir Malik

MONETISATION + ACCESSAligning revenues with editorial content is a must

✓ ✗ ✗ ✗ ✗ ✓ ✗

Page 7: Programmatic - A Publisher's State of Play_Amir Malik

FUTURE: PROGRAMMATIC VIDEO

James Pringle, CEO

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